Big data is a new frontier in innovation, characterized by vast data sets that require extensive computer processing to spot trends, and improve productivity. The ability to gather such data sets and effectively translate them in to strategy is seen as a new way of competing and innovating (Manyika et al., 2011). My area of interest is fashion, an area where creativity remains more important than data processing. Yet, big

875). Often success introduces complacency, rigidity, and over confidence that eventually erode a firm's capability and product relevance. Arie de Geus (1997) identified four main traits for a successful firm; the first is the ability to change with a changing environment (Lovas & Ghoshal, 2000, p.875). A successful firm is capable of creating community vision, purpose, and personality, and it is able to develop and maintain working relationships. Lastly, a

Introduction Big data has become one of the most important aspects of supply chain management. The concept of big data refers to the massive data sets that are generated when millions of individual activities are tracked. These data sets are processed to yield insights that help inform managerial decision-making. Supply chains in particular have leveraged big data because companies have been able to develop technology to not only capture hundreds of

Big Data Faris (2013) speculates as to whether NSA leaks will compromise big data's future. The article, published on the website Dataversity, notes that there is public concerns about data leaks at NSA. Consumers are becoming more aware about just how much of their information is available to the government. The author calls into question the dichotomy of private data and public data, in particular were corporate entities are gathering data,

Introduction The growth of big data has had significant transformative effects on several industries including technology, agriculture, health, education, and finance. Over the past decade, the number of humans using smartphones has increased tremendously and this has created a big pool of user data as smartphone users stamp their digital footprint all over the web. The electronic data collected as a result of these activities yield Big Data that provide valuable

Starbucks Knows The business opportunity that Starbucks sought to pursue was to grow its market in the grocery space. By designing K-Cups that appealed to consumers’ tastes, Starbucks sought to compete with other companies, such as Proctor and Gamble and Smuckers. The idea was to get Starbucks brand ready-made drinks into peoples’ homes so that they could have them without having to go to the store. As Sarah Whitten noted, “It’s