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Another useful marketing activity for the Windows Vista can be a newsletter to interested users who will sign to receive it on the company's main website. As we have seen, the Microsoft products are generally used by people in their midlife or over 55 years and they are generally those for whom adaptation to change is more difficult. For them, because of this difficulty to manage change, information is important and a newsletter can not only provide this on a day-to-day or weekly basis, but also be a way of keeping in touch with the consumers.
The newsletter can contain everything from information on the product to updates and how to download and install them and to tips for getting the best from the operating system. The consumers can provide their personal emails on the website in order to receive the newsletter, so as to avoid any supposition of spam or illegal use of the customers' email. The newsletter can also be advertised on both the company website and the Vista website as an excellent way to obtain more information...
These online demonstrations of the product would provide great advantages. The most important of these is the fact that they would allow the core targeted group of consumers to test the functionality of the new product and to be convinced that it is actually easier to use, providing faster access to data on the computer and allowing the user to do his work more efficiently. These demonstrations will encourage a closer connection with the product even before it is launched.
As we can see, all the proposed marketing activities that have been described have a common denominator: the need of being able to deploy the information with the targeted groups of consumers and to assure that the message that Vista is much more secure and reliable, with increased functionality, than the Windows XP, is sent across the board.
Marketing Activities of Monster Energy Market Activities of Monster Energy Monster Energy is an energy drink produced and launched in 2002 by the Monster Beverage Company through an affiliation of another company the Sacks and Schlosberg (Gitman & McDaniel 2007). The beverage was produced after the demand increment of the drink to the customers. Its most target consumers are the university students, truckers and much of the sport fanatics. The company works
It is focused on promoting the facility through: both online and offline sources. The basic idea with their philosophy is to use the various forms of mediums to highlight the achievements of the facility. This will help to fuel long-term growth and innovation. At the same time, it is keeping the hospital at the forefront of medicine. When you put these different elements together, it is clear that their
Maserati's engineering expertise must be recognized by industry experts and promoted heavily to get the brand high levels of credibility with sports car fans globally. The brand must become synonymous with design and engineering quality if it is to succeed. The ongoing strategic plan must also focus on making the website a market positioning and selling platform as well, in fact the majority of the marketing budget needs to go to electronic commerce initiatives to ensure
The difference in country's economic condition makes Coca Cola to fix difference prices for the same product across different countries. 3.2: Integrating Pricing strategy with branding strategy ATC will use a unique brand position to ensure that customer accept prices fixed for its product and services, and the company will use differentiation strategy to make customer accept the prices fixed for its product. By creating a strong brand position, ATC will
Marketing Sports Drink In today's current marketplace, there is stiff competition among sports drink manufacturers. Our company has developed a product with an edge on the competition. The product is a sports drink that comes in a container that effectively keeps the drink cold for approximately six hours. In order for sales of this product to succeed in the marketplace, it is necessary for our company to devise effective strategies for
Marketing Channels and Methods -- the New Svelte Shape of McDonald's Objectives & Mission Statement Although McDonald's latest advertising slogan, as proclaimed on its 2005 website, is "I'm lovin' it," (McDonald's Official Website, 2005), shareholders in the fast food company have not be equally enamored of its current stock performance and plummeting sales. (The Rogue Investor, 2005) Thus, the objectives of the new McDonald's marketing campaign must be to undo some of