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¶ … marketing and advertising companies to remain current in new social media technologies in order to optimally reach out to the general population in an effective manner. Some businesses are reluctant to change, exhibiting the belief if something works, don't fix it. However, these businesses could be missing out on reaching vast segments of the population, and may lose contact with others as people increasingly shift to new media to receive information. Balance must be obtained among all types of marketing in order to ensure that the most optimal numbers and demographics of people are being reached. How are businesses embracing these necessary changes in the ever-changing world of new social media marketing? This study will explore changes in marketing companies with regard to social media using a phenomenological approach
Research Question
This study will explore what kinds of changes to social media use are marketing...
Using the phenomenological approach, the researchers will identify specific factors as they are perceived by the individuals involved in the marketing and advertising companies. This will be achieved by the researchers conducting a detailed examination yielding deep perceptions through the qualitative method of interviewing, which will be conducted with marketing executive. Using the phenomenological approach means that the data yielded from the study will be presented from the perspective of the research participants being interviewed. Essentially, the experience of the marketing executives with regard to the changes being made toward increasing social media will be of primary interest in the investigation. Furthermore, the findings from the study will be presented more as a description rather than an explanation, and the study…
References
Lester, S (1999) 'An introduction to phenomenological research,' Taunton UK, Stan Lester Developments (www.sld.demon.co.uk/resmethy.pdf, accessed 15 march, 2012)
The difference in country's economic condition makes Coca Cola to fix difference prices for the same product across different countries. 3.2: Integrating Pricing strategy with branding strategy ATC will use a unique brand position to ensure that customer accept prices fixed for its product and services, and the company will use differentiation strategy to make customer accept the prices fixed for its product. By creating a strong brand position, ATC will
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marketing plan. The mission statement of CCT is to encourage and cultivate the human spirit: one individual, one cup, and one community at a time. There are total 213 cafes that are currently operating in all the major cities of India and are owned by Cafe Coffee Time. The cafe Coffee Time is the part of Coffee Time which is Rs. 200 crore ISO 9002 certified. CCT positions itself as