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The company wishes to become known for its ability to manufacture a dependable, safe vehicle that can meet the American family's needs without costing them more than they can afford to spend.
The company wishes to show the nation and the world that a quality vehicle at a reasonable price is possible.
In this day and age it is a perfect time to introduce the Ford Focus Family five door Saloon as it is in perfect keeping with the economic and environmental needs of mankind. The vehicle will burn more efficiently than any of its competitors while at the same time provide the type of mileage that was experienced before emissions testing and devices came along. The vehicle will be environmentally friendly while at the same time be appealing to the eye with its sleek compact design.
This vehicle and company has a competitive advantage over other vehicles on the market because it will provide the highest gas mileage in both highway and city driving reports.
The customer who buys this vehicle is looking for a reliable means of transportation and does not necessarily want to pay extra to have bells and whistles that are nice but not needed to provide transportation.
The customer wants to spend between $15,000 and $20,000...
In addition air conditioning and heating must come with the vehicle as the customers are parents who want their children to be kept comfortable when being transported.
This particular product has a unique selling point in that it provides the type of gas mileage that was experienced three decades ago, while still maintaining the environmentally friendly abilities that are necessary in today's world.
The company's focus will be to attract new young adults to the market and to get them to realize that giving up a few of the higher end options, such as massage and heated seating can bring them to a vehicle with all the comforts and perks they need for comfortable transportation with their growing families that can be obtained at a reasonable price.
References
Part 1: Purpose and Mission (Accessed 3-22-07)
http://www.knowthis.com/tutorials/marketing/marketingplan1/1.htm
Sample Marketing Plan: AMT (Accessed 3-22-07) http://www.morebusiness.com/templates_worksheets/bplans/printpre.brc
Marketing Plan Template (Accessed 3-22-07)
http://www.quickmba.com/marketing/plan
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