- Words: 1319
- Length: 4 Pages
- Topic: Business - Advertising
- Paper #: 80611624
Marketing Plan: Dove Soap for Men
Discuss the type of product the company will offer and identify its primary characteristics.
In the past, Dove products are primarily associated with "soap" and deodorant, or washes and body moisturizers. Most people have associated Dove products with natural beauty products for women, which allow women to feel like natural women, not associated with a particular "mode" of women, such as the quintessential thin, model type