- Words: 1066
- Length: 3 Pages
- Topic: Business
- Paper #: 63701638
An excellent company will also put marketing at the very center of its operations and direction; marketing will become a catalyst of overall market growth.
With the rapid adoption of social networks, marketing is increasingly multi-channel and relationship based, far exceeding the constraints of the initial 4Ps as a result (Mint, 2010). The use of social networks to create customer loyalty by listening more accurately and responding faster to customer