Marketing Mix Provides Some Insight

¶ … marketing mix provides some insight into how the firm works best (NetMBA, 2010). The company focuses on having a premium product, which allows it to have a premium price in the market. Apple has adopted a differentiated strategy that allows it to pursue a high end strategy around the world. The company's supply chain strategy supports this, as Apple suppliers are not on low-cost, but they often are premium producers as well. Apple does not engage in significant promotions.

The company is focused on Black Friday as its main sales event of the year. There is strong indication that Apple will continue to offer minor discounts this year on Black Friday as well. Apple is a producer of consumer electronics. The company has a strong domestic marketing strategy that incorporates a number of different media. Apple sells to consumers but one of the major aspects of its product is that Apple products are built around the idea of family continuity.

Apple tried to bring people into the company with the iPhone, the iPod and the iPad. Once a consumer has become engaged with the company, Apple seeks to then sell the consumer on its other offerings. Apple has a majority presence in domestic markets, but it is also a significant player in other markets as well. Apple stores are in around a dozen countries around the world and its licensed retailers there is more distribution as well.

Overall, the company also must also deal with competition that is also difficult to address. The approach to worldwide distribution that Apple has taken allows the company to have a presence around the world but also to perform well domestically. I believe that Apple's direction is positive. The company has established a strong brand name, and this will help it to succeed. Apple has distributed well, allowing for consumers to buy its products easily.

Apple's marketing foundation is that the company has great products, but these products must be backed by a low-cost platform that encourages firm to enter the market. The company's plan for growing its market base is to use specific products as a gateway into the company's philosophy. Apple benefits, for example, from having an approach then brings consumers in and then converts them to other products. The integrated suite that Apple has helps it to do this.

The company excels by delivering resources to customer service that might already have been spent on maintenance. It is felt that Apple in general excels at marketing, but that there are issues it needs to address with respect to its ability to convert. While the iPhone and iPad have been tremendously successful for the company,.