Marketing plan for medical transcription services

Lone Star Transcript

Accurate and Reliable Transcription Services for Physicians and Nurse Practitioners

Joan Williamson

PO Box [HIDDEN]

Phone [HIDDEN]

FAX [HIDDEN]

LoneStar Transcript Mission Statement

LoneStar Transcript's mission is to achieve industry recognition as the leading service hub for accurate and reliable medical transcription services to physicians and nurse practitioners. As the service hub to this busy industry, physicians and nurse practitioners can rely upon LoneStar to provide timely, accurate, and reliable transcription services in a secure system of information technology access and transfer of sensitive and confidential patient medical information. LoneStar will act as the support structure for its clients in providing medical transcription services with a client-centric focus to assure quality in our product and customer service. We will grow as a service industry without sacrificing the quality of our product, and provide services our clients can be confident meet HIPPA and other state and government agency standards for protection of patient confidentiality in the receipt and transfer of patient medical records.

SWOT Analysis

PRODUCT STRENGTHS: LoneStar has industry full-range technological abilities. We provide services in the transcription style that meets the needs of physicians and nurse practitioners reflective of the provider's technology abilities and capabilities by providing them with these transcription style choices:

Verbatim Transcriptions

Semi-Verbatim Transcriptions

Summary Transcription

Our transcription formats are recognizable industry standard formats:

Consult Notes

SOAP or Follow Up Notes

Progress Notes

Diagnostic Notes

Discharge Summary

Letters to Referring Physicians

Complete Medical History and Physical

Insured/Insurance Related Correspondence

Legal Review of Records and Opinions

Personalized and Individualized Formats Upon Request

TECHNOLOGICAL STRENGTHS: LoneStar has a complete technological range to receive and transfer physician and nurse practitioner dictation.

Direct-Access to Hospital and Office Location Medical Record Data Bases

Physician Call-In Service to On-Site Dictation Recording System Allowing Clients to Dictate Work From Any Location 24 Hours

FED-EX and UPS Services to Receive and Deliver Cassette and Mini-Cassette Tapes and Transcribed Materials

HUMAN RESOURCE STRENGTHS: A staff of transcriptions with the training and education to deal with the complexities of medical transcription.

Certified in Medical Terminology

80 WPM Typing Aptitude

40-Hour Work Shifts A.M. And P.M.

Expediter Transcriptionist for RUSH/STAT Transcription

In-House IT to Ensure System Security and Operations

QUALITY CONTROL STRENGTHS: Quality control is essential to the customer, and to us, to ensure accurate and timely products and services. Our transcriptionists receive:

Continuing Education Services in Industry Related Education

Yearly Medical Terminology Testing

HIPPA Updates and Testing

We perform:

Random Quality Verification/Checks

Proofreading

WEAKNESSES: LoneStar recognizes its weaknesses as areas of potential growth.

Does not Service Hawaii or Alaska

Out-Sourced Competition

In-Country Competition

MARKETING PLAN:

LoneStar can address its weaknesses with growth, expansion, and by providing quality, timely, and accurate products, and developing sound and personalized business relationships. LoneStar will make in-person visits to the current customers on a bi-annually basis to solicit feedback and hands-on industry input and recommendations as to how we can better serve our clients.