This is just one instance of the critical need for this link between supplier and buyer, yet there are many, many more that are specific production, product customization, pricing, services, and support. Synchronizing the customers' demands with the supply chain is critical for any virtual corporation to compete globally (Manufacturing Engineer 2005). This extends past the supply chain planning and execution and also includes logistics practices that both suppliers and

Marketing Research 6855 The purpose of this paper is to apply the principles of Marketing Research process by conducting secondary research for a real life organization and proposing primary research which can be done in the light of secondary research. The first section of the paper presents an analysis of Starbucks using SWOT, 5Cs Analysis, and five forces model. The second section proposes primary research to solve a specific marketing problem. Situation

Devise PR and marketing strategies to earn greater trust, typing their performance back to the perceptual maps as a measure of performance. This is also a critical step as it will show the progress over time of selected marketing and PR strategies to gain greater trust and credibility back. Develop Voice of the Customer Programs and aggressively pursue getting channel members involved. Getting customers to have a sense of ownership over

Were the subjects giving their answers or the answers that the interviewers were trying to elicit? The lack of uniformity in the interview process makes that an impossible question to answer. The focus groups themselves also had some basic problems. Besides being relatively small, they were not anonymous. In fact, each participant's name was recorded on a note card at the onset of the discussion. According to the case study,

Marketing Research According to Green and Tool (1993) "Marketing research is the systematic and objective search for, and analysis of, information relevant to the identification and solution of any problem in the field of marketing." The main aim of marketing research is to enable the beneficiary to take some steps, some that may be risky, though with confidence hence the need for observing absolute objectivity. It is due to this need

Marketing Research and other Academic Disciplines: A Blended Approach to Marketing Research Marketing is in fact a blended industry. It relies heavily on other genres of business and academics to provide the tools necessary to reach out to target consumers and effectively make an impact in tailored marketing campaigns. Thus, there are a number of academic disciplines that contribute to marketing research. For example, psychology helps contribute information on consumer behavior,