Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Marketing Strategy
Assess the Information Needs of Target Market(s). What Information will Your Potential Customers need (e.g. address of premises)?
The information needs of the target market will provide them with enough facts to make an informed decision. This will be accomplished by giving customers with information about the physical location (i.e. address), telephone number, any kind of professional organizations and the web site. These factors will help them to learn about the firm and contact staff when they have questions. (Shimp, 2008) (Ward, 1998)
Indicate whether any Personal Selling will be involved and if so what forms this will take. If not explain why not.
Yes, personal selling will be involved. This will be accomplished using traditional and online sources. (Shimp, 2008) (Ward, 1998)
What Training should be received?
The training that should be received is focusing on improving communication, increasing...
These factors will help to ensure that everyone is knowledgeable in answering the customers' questions (when interacting with them). (Shimp, 2008) (Ward, 1998)
What Incentives will the Sales Force Earn?
The incentives that the sales force will earn are royalties and commissions (when a new client signs up with the firm). This will be accomplished by having the marketing department provide these bonuses when someone is utilizing traditional or online advertising. (Shimp, 2008) (Ward, 1998)
How will You Evaluate Selling Performance?
Selling performance will be evaluated based upon the ability to have a client sign up with the firm. This will be achieved by looking at the approach and the effectiveness in reaching these objectives (versus other strategies). (Shimp, 2008) (Ward, 1998)
Set Communication Objectives for your Service. What do you want to achieve? In…
References
Shimp, T. (2008). Advertising and Promotion. Mason, OH: South Western.
Ward, S. (1998). Selling Places. New York, NY: Taylor and Francis.
The difference in country's economic condition makes Coca Cola to fix difference prices for the same product across different countries. 3.2: Integrating Pricing strategy with branding strategy ATC will use a unique brand position to ensure that customer accept prices fixed for its product and services, and the company will use differentiation strategy to make customer accept the prices fixed for its product. By creating a strong brand position, ATC will
Marketing Strategies Competing in today's economy, demands that a business find ways to break out a commodity status to meet customer needs more than competing firms do. A sound marketing strategy requires effective planning; this helps a business to capitalize the opportunities present in the market and leverage their strengths. Service businesses and firms encounter a number of unique cost considerations that need to be addressed when formulating service pricing strategy.
Marketing Strategies The American Snack Chip Manufacturing Corporation ("American Snack") has the mission of delivering the world from hunger, one chip at a time. The company will produce flavored snacks from its home in Queens. The company was founded by two women and some inherited commercial-grade equipment. The branding strategy must be tied to the business model, it must be consistent and it must connect emotionally with the customer. The brand, American
Marketing and Marketing Strategy SLP Marketing Strategy SLP Assignments Have wondered completely ? Well opportunity combine wondering analysis put flesh dreams. Your SLP assignment MKT301 develop a marketing strategy a service business (hypothetically) manage. Self-Analysis As the entrepreneur in the business I have skill in business marketing and management following from class knowledge. Additionally I have engaged in running a business in an internship and contract basis position charged with the responsibility to
Marketing Strategy I email files needed complete essay. INFORMATION NEEDS The business is located on the junction of Yonge Street, and Sheppard Avenue housed in temperance house. In this location, the main offices for business information gathering, accounts, management and requisitions will be held. The stores and assembly point for the business will be on the far end of Yonge Street's intersection with Gerrard Street. Business address: Endovile Tire Solutions Enterprise Temperance House on Yonge
Marketing Strategy Doggie Day Care Launching a new doggy day care business in an upper-income area of the community requires a careful analysis of costs, pricing strategies, a clear strategy for pricing promotions and a well-defined series of profitability goals. The intent of this introduction is to evaluate the costs and pricing strategies of the proposed business. Overall Cost Analysis The most significant fixed costs for the doggie day care clinic include the following: Lease