Marketing Strategy I Email Files Needed Complete Essay

Marketing Strategy I email files needed complete essay.

INFORMATION NEEDS

The business is located on the junction of Yonge Street, and Sheppard Avenue housed in temperance house. In this location, the main offices for business information gathering, accounts, management and requisitions will be held. The stores and assembly point for the business will be on the far end of Yonge Street's intersection with Gerrard Street.

Business address: Endovile Tire Solutions Enterprise

Temperance House on Yonge Street

Web Address httpwww.e

Offices located in the premises: Customer Service; Regional Manager; Accounts; Workshop and stores supervisor.

PERSONAL SELLING

The reach out to the target markets sales personnel will be trained on the marketing agenda. The sales team will be trained on measures to introduce the company, its products and services. The personal selling will involve visits to potential customers' place of business and distribution of company fliers.

Training

The training will target to give the sales personnel power to sell the company, it values and create a need for the company's products and services in the market. Training on the company products and services will also be given to the sale team.

Incentive and Evaluation

Among the...

...

An additional to the basic pay package will be considered as a commission payables based on customer expenditure. This measure will encourage the sales team to sell the business products and services (Fleisher & Bensoussan, 2007). The sale team success will be evaluated by:
Number of customers coming to make further inquiries to the business premises

The number of customer accounts created

Volume of sales made in the initial three months

Knowledge about the company and its product in the target market

COMMUNICATION OBJECTIVES

To make known the company to the market

To enlighten the market on the tire products available and the respective advantage to specific individual needs

To create price awareness and cost benefits of our company's products to the potential market

To make known in the market that additional after sale services are available

To emphasis on the need for tire care on a transport fleet

Allow for question, answers and discussion sessions that can yield maximum information share

Give avenues for further inquiry through a phone call or visit to company offices

COMMUNICATIONS…

Sources Used in Documents:

References

Dawar, N., & Chattopadhyay, A. (2002). Rethinking marketing programs for emerging markets. Long-Range Planning, 35(5), 457-474.

Fleisher, C.S., & Bensoussan, B.E. (2007). Business and Competitive Analysis Methods: Effective Application of New and Classic Methods. Upper Saddle River, NJ: Financial Times Prentice Hall.


Cite this Document:

"Marketing Strategy I Email Files Needed Complete" (2013, June 19) Retrieved April 27, 2024, from
https://www.paperdue.com/essay/marketing-strategy-i-email-files-needed-98442

"Marketing Strategy I Email Files Needed Complete" 19 June 2013. Web.27 April. 2024. <
https://www.paperdue.com/essay/marketing-strategy-i-email-files-needed-98442>

"Marketing Strategy I Email Files Needed Complete", 19 June 2013, Accessed.27 April. 2024,
https://www.paperdue.com/essay/marketing-strategy-i-email-files-needed-98442

Related Documents

I am lucky in that my education and my professional experience have both been directly in line with my plans for future development and success, and I have managed to put an excellent portfolio of past work produced together. These external achievements, however, while representative and formative of certain internal qualities and skills, will not directly assist me in achieving more and greater results in the years ahead. For

Marketing Coined by marketing guru Jay Conrad Levinson, guerrilla marketing is marketing that is unconventional, nontraditional, not by-the-book, and extremely flexible. The nine major differing factors from conventional marketing provided in "360 Degree Internet Marketing - Think Outside the Box for Minimum Cost, Maximum Results," (2001), are: Instead of investing money, you invest time, energy and imagination. Instead of guesswork, you utilize our expertise and experience. Instead of measuring your success in terms of

There is also the potential to expand the product line beyond the initial Tablet PC to support more advanced and customized configurations through the build-to-order strategy. There is also a very significant upside potential with accessories as well, which could become very high margin in the future. Finally there are significant threats from Apple and others who also are seeking to create a dominant market position for themselves in

(Accounts Payable Processing: BPM Outsourcing) for enhanced managerial competence and price decline, many companies are concentrating a lot on reducing costs and reforming operations. The crisis is mainly severe on non-revenue producing, but vital jobs like accounts payable and purchasing. Accounts payable and procuring processes are main operations, but they are usually regarded as important cost centers. Thus, making constant developments in the accounts payable and procuring departments is

AFS Cape Seafood Lund's Fisheries Marr Pelagis Northern Pelagic Core Strength Trusted Advisor Low cost Price Performance Premium Quality Premium Quality Secondary Strength Packaging Known in local market Variety Known in local market Known in local market Next Strength Pricing Pricing Pricing Pricing Pricing Biggest Weakness Name Awareness Too localized Costs of selling in channels Premiums not work product Too high priced Second Weakness Distribution Qualty at times questionned Supply Chain Distribution Distribution Next Weakness Vertical markets including wildlife reserves Variety Variety Sporadic delivery Lack of service Core Competency Comparison Projected Market Growth/Market Share Objectives The following market growth and market share objectives for the company given the focus on growth in wholesale seafood

((Meel and Romans, 2010) The present database marketing plan will examine the database and discover the following: (1) what information is in a customer file? (2) What internal information exists that can be linked to a customer file? (3) Is the information up-to-date? (4) What information exists externally? III. Market Research Plan Implementation Customer surveys will be developed and mailed as well as emailed to customers and will ask questions concerning the