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Integrated Marketing Communications Strategy
Many people have the urge to reside within gated residential communities. For this reason, gated residential communities together with garden apartments across the nation are coming up at fast rates. They allow members of that community to feel the balance between the rural area and the urban area since they still have access to amenities of an urban lifestyle. This brings a balance between the urban and rural lifestyles within the same community. Most of the people reside in communities where their access is mainly controlled by use of key cards, entry codes, gates, and keycards. The communities offer benefits and some shortcomings depending on whether one is a resident or in property management. Big apartment features include gate systems as the amenity to bring forth new residents (Lister et al., 2003). They are very much desirable to prospective residents and many property managers since they mainly charge some amount of premium for rent. The gate is included mostly on the low crime property not mainly for the purpose of deterring or preventing crime but for providing the perception of exclusivity and enhancing security. The truth is most of the people...
They also offer opportunities for persons to interact and connect in a serene environment which is better than being indoors.
Over time, it has become necessary for developers to come up with gated communities since most of the consumers are willing to downsize and at the same time want the feeling of being in their homes rather than being in an apartment. At the same time, they want to feel free from mortgages and direct their income into other meaningful uses and also gain the feeling of being in a community by being like-minded citizens. At the current time, the Slice of Heaven and Associates is in the process of developing 'tiny' homes' in an urban setting. They aim at making members of the nation enjoy the advantages associated with gated communities to the maximum. This very tiny-home market is at its very initial stages. This subset of the market has had millennials shifting into tiny homes to tiny homes so as to have the most disposable income needed for entertainment and travel. The other market consists communities…
References
Lister, D., Atkinson, R., & Flint, J. (2003). Gated communities: a systematic review of the research evidence. Bristol: ESRC Centre for Neighbourhood Research.
Cadbury-Company and Marketing External Situational AnalysisIntroductionSeveral companies share large markets in the United Kingdom in Chocolate and Confectionery Production. With an external analysis evaluation in Cadbury�s chocolate confectionery brand, the company is Cadbury, formerly Cadbury�s and Cadbury Schweppes. This particular company makes production, markets, and sells products of chocolate confectionery, and the range of products includes chewing gum and cough brands, confectionery, and chocolate. According to statistics based on a
Situation Analysis Marketing to Millennials is important. The problem has been that they have been ignored and instead, their parents were the ones that were a market to for many years. This is significant since parenthood is altering the way millennials have been interacting with products and how they pick the products. Before they had children, millennials were particularly more likely to purchase brands that they looked at as having amazing
Product Struggles and Consumer Changes: Rebranding Ideas In the 1950s, no one would bat and eyelash if a gentleman had three martinis at lunch during the week. Nowadays, such actions would be considered egregious: the person doing this might be viewed as having a drinking problem, not taking his job seriously, exposing his workplace to unprofessional behavior, and might even be grounds for dismissal. Society evolves and with it do the
Theatrical claims and manifestations do well when selling a manufactured good or service, as long as they continue to credible (Lights, Camera, Action: Creating Effective TV Commercials, n.d.). The main idea of both of these advertising mediums is to grab the attention of prospective consumers and create a connection between the customer and the product that is being sold. Radio spots are generally short and do not allow for a
Generation X "the term Generation X . . . from a book written in 1991. . . By the same name. is a fictional book about three strangers who decide to distance themselves from society to get a better sense of who they are. . . . [Douglas Coupland, author,] describes the characters as 'underemployed, overeducated, intensely private and unpredictable'" (Jochim, 1997, ¶ 4). Generation X Consumer Product Generation X technically comprises the generation following
Multigenerational Workforce Motivation Leadership Style Talent management and human resource management personnel have, been aware of the commercial value of creating and leveraging an all-encompassing, diverse workforce for several years. Recruitment and employee retention programs have focused on gender, ethnicity, race, recruitment and career development of veterans, disabled persons, etc. One can observe increased demands among corporate personnel, to include multigenerational diversity in their organizations. Talent and human resource managers have