Marketing strategies and concepts

Marketing

Why I Am Pursuing an MBA

Marketing in the context of globalization is fascinating, and also can serve as the foundation for developing customer listening systems and strategies are much needed in many of the world's companies. There are many reasons for my wanting to pursue an MBA, yet foremost among them is the opportunity to understand the complexities of how to create, launch and sustain marketing programs specifically in the area of telecommunications, including the market for prepaid services globally. It is my ambition to launch a global prepaid telephone services company that can operate as efficiently in India using micro-payments as it can in the U.S. Or the UK using a website for customers to add more funds to their phone cards and also cellular phones. In addition the study of marketing will also assist me in getting away from being too inward-thinking about the company I want to create. As Dr. Levitt has said in his classic article, Marketing Myopia (Marketing Myopia, 1975) it is very important to have the right perspective of how marketing will add value and resolve pains for customers, not just be another business to create. I want to earn an MBA so I can help others connect with one another and in providing this service, profit from delivering exceptional service.

In terms of what I expect to accomplish from completing my MBA program, first and foremost will be insights into how to better understand and serve customers. I want to also understand how to add serve them and deliver quality services and products, and how to be profitable doing it. I'm also very interested in how to better stay in touch with customers on a constant basis. It seems like the best companies in the world have defined processes and approaches for making sure they stay in tune with what their customers want. Apple's iPod, iTunes and now iPhone are a case in point. As Johansson and Nonaka (1987) make the point in their article, Market Research the Japanese Way, it's not the volume of statistics generated on customers, but the relevance of the numbers that matters most. I want to gain from my MBA program how to make the entire series of strategies for the company I want to create all synchronize on one strategic goal: giving the customer exceptional value and service at a reasonable price. I want to learn how to differentiate my company not on price alone but on quality and value. Ultimately I want to gain a very thorough understanding from earning my MBA of how best to accomplish these career objectives.