Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
At least that is the argument apparently put forth by those companies who seek to prevent music from being copied and shared on the Internet for free. The actual result, which the article does not seem to consider, could be that technology makes record companies completely obsolete as a means to find, record, and distribute talent. In fact, as the article notes, technology has made it possible for people to record their own music, and edit it with almost professional quality. People are already doing this, and they are placing their music directly to the public on social networking sites like "My Space." The article claims though, that the record company will still be needed to "filter" content and bring the best to market, and thus will have claim to charge high prices for their official album releases.
The impact of social network access to distribution and the copying of music
However, if people are free to choose from a wide variety of music, and the cost of both recording and reproduction fall to near zero, then there is no need for a middle man in a suit looking for top talent. The public, through mechanism such as social networking, can directly decide who becomes "big." Further, given the immensity of the Internet, and the limitless tastes of those online, the whole concept of the rock-star may go out the window. In a time when as the article states, four companies could effectively control the majority of music presented to the population, it makes sense that only a few key bands will become...
When one can access whatever music one wants, at any time one wants, and when countless groups are out there wanting people to listen to their music, then there is no reason to defer to any record company or other official channel to get ones music. One simply goes for what one finds to be appealing. This produces a decentralized music distribution system where no one can gain dominance without appealing to every particular musical tastes all at once. This is ironic because we may see both an increase in the variety of music available, and an increase in some groups trying to be as "pop" as possible in order to reach everyone. Those with the widest appeal are thus likely to be the most simple and easy to get into.
Conclusions
Monitoring how many times a particular song is copied may be a good way for music groups, and even record companies to judge the success of a particular group. While this may not bring revenues in terms of the reproduction of music itself, it can be used to decide what large shows are put on. It is in the arena of live shows where the record labels would still have an advantage due to their size and the amount of funds they can bring to bear towards obtaining large venues. Ironically it seems that technology has made the reproduction of music so cheap that it is no longer a profitable endeavor. The future of music is therefore not in yet another new way of reproducing it, but rather in performing it live as it was done for thousands of years before.
, et al., 2011). Individuals most often use social media to create and strengthen relationships and increase communication within those relationships, rather than explicitly wanting to shop for products. Those individuals are using social media sites to: a) "construct a profile within a bounded system"; b) maintain "lists of other users with whom they share connections"; and c) view and "browse" those lists of connections with others they have interacted
Social Media as a Potential Tool in Conflict Resolution: A Facebook Perspective Humans are social animals, and will usually dwell together in communities, based on their beliefs, resources, preferences, needs, risks, and a number of other conditions which may be present and common, affecting the identity of the participants and their degree of cohesiveness. Community In sociology the word community is often used to refer to a group that is organized around common
Web-based, print, media, and outdoor advertising techniques can be used for successful marketing. It also details the principles of marketing, along with its definition to establish a clear understanding of the subject at start. From the viewers' as well as marketer's perspective, the paper also gives the importance of different communication media, their impact, background, statistical findings, analytical comparison and their effectiveness in relative terms of advertising costs and
The market analysis is provided in Table 2. Table 2: Market Analysis 2012 2013 2014 2015 2016 Potential Customers Growth CAGR Home Office 2% 22,000 22,440 22,889 23,347 23,814 2.00% Small Office 5% 15,000 15,750 16,538 17,365 18,233 5.00% Professionals 8% 10,000 10,800 11,664 12,597 13,605 8.00% Academic 0% 12,000 12,000 12,000 12,000 12,000 0.00% Other 0% 10,000 10,000 10,000 10,000 10,000 0.00% Total 15.00% 69,000 70,990 73,091 75,309 77,652 15.00% The company will also use different market strategy to achieve its business goals. Ivy Discover will run a very attractive advertising banner on different websites, which are constantly being visited by target customers, and the business will use several different form of promotion to attract potential customers. The promotion strategy will include discounted package deal. The
Banking and financial services includes such firms as investment banks, commercial banks, brokerage firms, and credit card institutions. The common it pulse throughout the daily operations of these organizations involves utilizing systems to communicate between branches and subsidiaries, establishing operations throughout the world, communicating with the end customer in order to facilitate transactions, and analyzing customer and market attributes in order to reduce uncertainties in such aspects as pricing
Pseudo-Event In the scientific literature it is difficult to find a useful concept for the news craze. In Media Matters (1994) John Fiske uses the word 'media event'. These kinds of events have their own reality and their own patterns. "The term media event is an indication that in a postmodern world we can no longer rely on a stable relationship or clear distinction between a 'real' event and its mediated