He would have to make a serious attempt at trying to understand the complex relationship that a business owner has with his business, and when he does this, and then his business would take on new vitality and new meaning, and gain a new lease on life. The owner would also be able to comprehend better exactly why so many people are unable to get from their businesses exactly what they want, and why they fail to survive beyond the first few years. (Introduction: Amazon.com) When Michael Gerber focuses on the 'business' of being a physician, and not on the work that it involves, he reveals a plan for the creation and development of a radical mind set for physicians, who find that, for the most part, they are being shackled by the 'tyranny' of the system of unprofitable and unproductive routine-juggling of their numerous patients. The physician finds that for the majority of the time he is either hiring or firing his personnel, or he is involved in doing all the other things that do have to get done within the scope of his business but which take up more of his energy and time and his resources than he would care to part with. Michael Gerber draws upon his more than thirty years of experience in dealing with small business owners, including physicians, and offers several mind blowing insights on how to produce real results in the practice of a physician's daily routine and life. Important and critical topics of relevance to physicians are explored in depth in the book, and these are about money, its efficient and effective management, and also the management of people, and of patients, and finally, of the ways and means with which to achieve optimum growth as a physician. (the E-Myth Physician, Why most Medical Practices don't work and what to do about it: Book Review)

One physician, C Alan Henry, MD, testifies that after reading the book 'The e-Myth Physician',...

He also states that he had gained new insights into his personal life as well as his professional life, and found that the mere idea of having a 'Primary Aim', and a 'Strategic Objective', and inter-connecting those ideas with whatever else he happened to be doing had achieved a "seismic shift in thinking" for him. This is because, whereas earlier he had been thinking of his work as being a separate entity from what he was doing with the other parts of his life, he now realized that both were completely interrelated, and whereas earlier he had been merely wringing money from his business, regardless of who was being affected by it, he now thinks and considers carefully his 'Intentions', and lives his life with more 'Attention'. His business is doing better today than it ever did before, and he states that he is an extremely happy and contented and a more efficient person today, much more than he ever was before. (Physicians' Testimonials) What better testimony could anyone want?
References

Introduction. Retrieved at http://www.amazon.com/gp/reader/0887307280/ref=sib_fs_top/103-5?%5Fencoding=UTF8&p=S00J&checkSum=q3jTlM%2BW%2B%2Bd8%2BiwbQVhs0dUJBaEgz5CmGxQoPDKW%2Bb0%3D#reader-linkAccessed on 23 June, 2005

Michael E. Gerber: Biography. Retrieved at http://www.harpercollins.com/global_scripts/product_catalog/author_xml.asp?authorid=3555Accessed on 23 June, 2005

Physicians' Testimonials. 29 August, 2002. Retrieved at http://secure.emythworldwide.com/physician/testimonials.htm. Accessed on 23 June, 2005

The E-Myth Physician, Why most Medical Practices don't work and what to do about it: Book Review. Retrieved at http://www.campusi.com/isbn_0066214696.htm. Accessed on 23 June, 2005