¶ … mission and vision statement serves as the foundation for many companies strategic plan. However, not all companies even have a mission statement. In fact, one survey found that out of one hundred CEOs that sixty percent had no mission statement and eight percent had no statement of values (Welch & Welch, 2008). There are many businesses that do not believe a formal mission is necessary. However, the mission serves as the first step in the strategic planning process and can be an invaluable tool to communicate both internally and externally. This analysis will look at two mission statements, one from Home Depot and one from Nike to determine how these statements represent their organizations.
Figure 1 Strategic Planning (QuickMBA, n.d.)
Home Depot
The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products, and the most competitive prices. We are a values-driven company and our eight core values include the following:
Excellent customer service
Taking care of our people
Giving back
Doing the "right" thing
Creating shareholder value
Respect for all people
Entrepreneurial spirit
Building strong relationships
Home Depot's approach to a mission...
Strategic Toolkit: Mission; Vision Statement Strategic Toolkit: Mission and Vision Statements Business "toolkits" ideally contain Mission Statements and Vision Statements, along with other tools. While the Mission Statement is a concise declaration of why a business exists, the Vision Statement is a more elaborate assertion of what the business sees, hears and does to achieve the optimum outcome. The Coca-Cola Company's Statements vs. Wal-Mart's Statements reveal wordy, imprecise uses of these tools
422d Security Forces Squadron, RAF Croughton, United Kingdom The mission of the United States Air Force is to fly, fight and win -- in air, space and cyberspace. We are America's Airmen. Commander, 422d Security Forces Squadron FROM: S1, 422d Security Forces Squadron SUBJ: Revised Squadron Mission and Vision Statements In response to your request for feedback concerning the need to update the squadron's mission and vision statements in light on domestic and global events
Vision Statement To ensure students have the skills necessary to pursue whatever dreams they may have, whether that is to go to college or to enter the workforce upon graduating. To incorporate technology-based learning into all classes. Teachers are often intimidated by technology they do not understand and feel that their more technologically-literate students comprehend technology better than themselves. This can lead to technology avoidance amongst teachers. However, although students may be fluent
Mission Vision Mission and Vision Mission Statement To fulfill President Lincoln's promise "To care for him who shall have borne the battle, and for his widow, and his orphan" by serving and honoring the men and women who are America's Veterans. Core Values VA's five core values underscore the obligations inherent in VA's mission: Integrity, Commitment, Advocacy, Respect, and Excellence. The core values define "who we are," our culture, and how we care for Veterans
vision statement of the College of Nursing at Northwester State University is to serve as "innovator and pacesetter the educational preparation of individuals in nursing and radiologic sciences professions." Its mission, meanwhile, states itself as an institution that aims to improve the health of citizens of Louisiana and to do this through assisting its students in both continuing, graduate, and undergraduate studies to achieve professional success in a responsible manner
Vygotsky and Mission Statement One of the keys to a successful pedagogical experience is the ability to translate new materials into the minds of the learner. We have certainly come a long way from the days in which we thought every student should sit straight, learn the same way, and behave identically. One of the most important theories to arise in the 20th century was the idea of constructivism in education.
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