Monopolistic and Oligopolistic Competitions
Comparison between monopolistic competition and oligopolistic competition
Interest Rates
Monopolistic competition is a market structure where large number of firms sells differentiated products that are highly substitutes to one another but not perfect substitutes. There is a free entry and exist in the monopolistic competition, and the firms demand curves are downward sloping. Examples of a monopolistic competition are the firms producing clothing, toothpaste, restaurants etc. On the other hand, oligopolistic competition is a market structure where there are few firms competing among one another. There is a barrier of entry because of the economic of scale, patent, and the technology involved in setting up the firm and the presence of few firms give the firms advantage to make excess profits. Examples of oligopolistic competitive market structures are automobiles, steel, aluminium, petrochemicals, and electrical equipments. While there are few firms in the oligopolistic market, there are still competitions among firms. Example of the interest rates that the banks charge on loans reveals the competitive nature of the oligopolistic markets.
Interest rates are the prices that the banks charge for lending money to borrowers.
In the oligopolistic competitions, the interests rates that the bank charges large corporations for the short-term loans are called the prime rate. The changes in prime rates cause interest rates in the money markets to rise or fall substantially. The changes in the prime rates will make major banks to follow suit by changing their rates. The reactions of the major banks will make other banks to follow suit within few days. Changes in the interest rates will make the active banks to enter the market and non-active bank to exit the industry. (Totzek, 2011). In the long run, the firms in the oligopolistic market may form collusion to continue enjoy higher profits. For example, the interest rates charged by the commercial banks are very similar. The higher profits enjoyed by the commercial banks may not be affected with the change in the interest rates because major commercial banks charge the same interest rates on the money borrowed by customers.
However, in the monopolistic competitions, the increase in the interest rates will make the weaker firms to exist the market and strong firms to enter the market. In the contemporary business environment, many firms depend on the bank loans to raise capital. Since there are fierce competitions among firms in the monopolistic competitive markets, firms will likely to raise capital from banks to satisfy the market obligations such as advertising, packaging etc. With increase in the interest rates, many weak firms will be forced to exit the market.
Income
Under the monopolistic competition, change in the consumer income has different impact on product prices. In the short run, when entry into the market may not be possible, the increase in the consumer income make the demand for the products to be less elastic because firms will charge high prices for their products, and thereby making abnormal profits. From the illustration in Fig 1, in the short run, firms make profit when MR= MC and the MR < P. There is an also downward sloping demand of monopolistic competition where the demand is relative elastic because of the good substitutes.
Fig 1: Monopolistic Competition in the Short run and Long run
However, in the long run, more firms will enter the markets because firms in the monopolistic competitive market are making higher profits, thereby leading to tougher competitions among firms. To attract more customers, firm will decrease their prices leading to the decrease in profits. The weaker firms will exit the market because of the decrease in profits.(Tarasov, 2011). From the illustration in the Fig 1, there will be no economic profit because P = AC and more firms are attracted to the industry which makes the price to fall.
Likewise the behaviour of the monopolistic competitive markets, the changes in the consumer income also makes the firms in the oligopolistic markets to charge higher prices in the short run. For example, if there is increase in the consumer income, the oligopolistic firms will increase the price of their products to make higher profits since there is increase in the purchasing power of consumers based on the increase in wages. Unlike monopolistic market competition where weaker firms exist market in long run when there is decrease in price charged by firm leading to the decline in profits. In the oligopolistic market, there is a barrier to entry. With the decrease in the consumer income, firms in the oligopolistic market will still charge higher price because few firms will be attracted to enter the industry because of the economic of scale and the technology involved in entering the oligopolistic market. Firms will continue charging higher prices even with the decrease in consumer income. Oligopolistic firms may also form collusion or cartel to restrict output of their products. For example, the OPEC forms cartel to continue charging higher prices and making higher profits.
Consumer Price Index
Consumer Price Index (CPI) measures the changes in the price level of the consumer goods. The tool economists use to compare the prices charged for the goods in the past and measure inflation is called CPI. The formula to calculate the CPI is as follows:
Using 100 as the base, if the CPI is 180 in 2007, this means there is increase in the prices of consumer goods by 80% in 2007. Changes in the price of consumer goods will affect firms under monopolistic competition than the firms under oligopolistic market competitions.
Under the monopolistic competitions, changes in the prices of the consumer goods will make the firms to enjoy abnormal profits in the short run. For example, with the increase in the prices of consumer goods, firms in the monopolistic competitive markets will enjoy higher profits where MC = MR. However, the consumer may be worst off with the increase in the prices of consumers goods if there is no corresponding increase in the consumer incomes. The level of profits that firms will make with the changes in consumer price will depend on the strength of demand. However, in the long run, the changes in the consumer prices will make more firms to enter the markets making firms to decrease the prices and leading to the corresponding decrease in the profits. Weaker firms will leave the markets because they will be making losses in the long run.
Under oligopolistic competitive market, firms will maximize their profits with the changes in the prices of consumer goods in the short run. Increase in the price of the consumer goods will make the firms to make abnormal profits in the short run. The economic of scale and technology in the oligopolistic competitive market will make only few firms to enter the market in the long run. Thus, firms will continue making abnormal profits in the long run. Moreover, firm may form collusion or cartel to continue maximizing the profits in the long run. ( Chapter 12: Monopolistic Competition and Oligopoly).
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