Myths That Maim: Female Stereotypes

Myths That Maim

There are numerous gender stereotypes that have been propagated in the past. Female stereotypes, however, seem to be far too common. Gender stereotypes, in basic terms, are all those generalizations made in reference to a particular gender. The Myths that Maim video presents images depicting a number of female stereotypes that have particularly been long standing. In addition to ranging over the social construction of gender violence, the video also surveys grouping of people by the society with reference to gender identities. It traces not only the images but also the myths and stories of our culture and demonstrates models of subordination and dominance that have triggered abuse and violence. The myth that this text will highlight has got to do with the widely held view that men are 'superior' to women; meaning that women should assume 'inferior' roles. In accordance to this stereotype, men are portrayed as being dominant, assertive, independent, competitive, and aggressive. Women, on the other hand, are seen as being sensitive and relatively passive. It is for this reason that, on the professional front, it comes as a surprise when women make more money than their male counterparts, and engage in competitive sports and other 'male' engagements like politics.

For a long time, TV commercials have picked up the most popular stereotypes, further enhancing some age-old myths. One such commercial can be found here: http://www.youtube.com/watch?v=djDBMryseB0. In this particular commercial, a group of women are shown witnessing the prowess of Clorox when it comes to the removal of stains. The setting of the advert is at a research facility. It is important to note that in addition to having an all women viewing platform, most of the scientists presented in the commercial are men. This effectively reinforces the stereotype that some tasks are predominantly 'female tasks.' By having most of the scientists in the video as men, the advert seems to advance the notion that the most critical tasks should be left to men because, well, women are not as talented or gifted enough to successfully execute such tasks. In the final analysis, therefore, the dominant message presented by the commercial is: women should stay at home and clean clothes as men venture out and do the more important tasks, like research.

The mythic image presented in the above commercial is erroneous and has not been supported by any empirical evidence. In addition to being just as competent, women possess the same mental capabilities as their male counterparts. Some studies have demonstrated that the brain characteristics of men and women happen to be different, i.e. In terms of size, leading some to believe that due to their bigger brain size, men possess greater intellectual capabilities. Bigger, however, "doesn't necessarily mean smarter" (WebMD, 2014). Both sexes are equal in potential.