- Words: 643
- Length: 2 Pages
- Topic: Business - Management
- Paper #: 52686540
, 2004). It is in large part the culture that makes the firm successful, as it can drastically reduce barriers to teams accomplishing shared complex tasks together and trusting each other (Baird, Hu, Reeve, 2011). Google is successful as a result of its exceptional culture that values directness of communication and analytical insight over honoring seniority alone (Stone, 2011).
How does Google protect its culture?
Through a wide variety of processes, systems