Organizational Framework for Manufacturing Technology Using Woodward's Model
The Woodward model describes three organization designs including: small batch and unit technology, large batch and mass production, and continuous process production. Toyz is classified as small batch and unit technology. Toyz is classified as small batch and unit technology because it "manufacturers and assembles small orders to meet specific needs of customers (Daft, 256)." Although custom work is usually a norm of such an organizational structure, in the case of Toyz the creation of the products are not made to order but they are unique. In addition the manufacture of Toyz products is highly dependent upon individual operators as opposed to the process being highly mechanized. In addition the management system is defined as organic. An organic system simply means that they are free flowing and adaptive and requires the use of fewer procedures as opposed to being mechanistic.
As a result of the company being a small batch and unit technology classification, it can be determined that in order to be successful strategy, structure and technology need to be aligned. In the case of Toyz it is suggested that the entire company develop a strategy consistent with the overall vision and goals of the company. For instance, some of those in management are concerned because the current way that products are produced and the...
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