References

Aguirre, Calderone, Jones (2004) -10 Principles of Change Management. Resilience Report, Booz, Allen Hamilton. New York, NY. Accessed from the Internet on August 4, 2007:

http://www.strategy-business.com/resilience/rr00006?pg=all

AMR Research (2001) - Defining Your Direction in Guided Selling. AMR Research Report. Boston, MA. October, 2001. Retrieved from the Internet on August 4, 2007:

http://www.lwcresearch.com/filesfordownloads/DefiningYourDirectioninGuidedSellin.pdf

Brody (2006). Packaging Innovation as a Marketing Tool. Food Technology. Aaron Brody. June, 2006. Accessed from the Internet on August 4, 2007 from location:

http://members.ift.org/NR/rdonlyres/2189B5E5-5744-4493-871484009FDEDED2/0/0606pack.pdf

Columbus (2001) - Integrating E-Commerce into Exchanges:...

Sam's Publishing Company. Accessed from the Internet on August 5, 2007 at http://www.informit.com/articles/article.asp?p=21094&rl=1
Johansson and Nonaka (1987). Johnny K. Johansson and Ikujuro Nonaka. Market Research the Japanese Way. Harvard Business Review. May - June, 1987. Pg. 34-45.

Manufacturing Engineer (2005). The goal of sychronised demand. IEE Manufacturing Engineer Magazine. August/September, 2005. Louis Columbus. Pages 32-35

Market Research Executive Board (2005) - Overview of Brand Equity Measurement Approaches. Market Research Executive Board. September, 2005. Washington, DC. September, 2005.

The Hard Side of Change Management (2005) - From the article of the same name. Harvard Business Review. October 2005. Harold L. Sirkin, Perry Keenan, and Lana Jackson.