Self-marketing plan for an administrative manager position

Marketing Plan

This report is a summary of my self-marketing objectives that I will use to obtain a position within the next year as an Administrative Manager in the UMDNJ University Hospital system. By utilizing tools such as my creating a marketing plan, an industry analysis and a self SWOT analysis plus other self-evaluation methodologies, I feel it is a very good chance that I will prepare myself to meet my short-term objective of obtaining a management position. I may need more hands on experience but my new found understanding of both management and the healthcare industry will make mea a good fit for the organization and them a good fit for me. As demonstrated throughout the class, however, a product that is not properly marketed will never sell. My objective is to apply the marketing theories that I have learned to my own job search. There are many ways to creatively and affordably promote myself. By putting myself in the position of a new business or new product, I will utilize the most advantageous features of a marketing approach to promote the best product on the planet -- me.

Goals Summary

My short-term goal in life is to first complete school and then to acquire a position of an Administrative Manager in the UMDNJ University Hospital system. The United States healthcare system includes many entities like health plans, physicians, hospitals, clinics, consumers, and public health programs. I love working with these professional individuals in this industry. The industry is an ideal one for me to work in so that will make me more than capable of meeting any physical or social demands for the job. The healthcare industry as a work environment also presents the daily challenges I can apply my acquired managerial skills to. Having a job that pushes me to excel will make it a pleasure to go to work each day. I think this is a very obtainable short-term goal.

Industry

The current healthcare nursing shortages have been concerns for the healthcare industry. Studies show that staff turnover and replacement recruiting are big problems. With so many recruitment and retention concerns the healthcare industry management has been making a concerted effort to do everything in their power to maintain existing employee's morale and motivation.

I am sure that for nurses and specialized technicians there may be more that can be done to make the healthcare industry a pleasant working environment, but from an administrative position, the healthcare industry is head and shoulders above other job opportunities. There is an almost a system wide commitment to have the administrative roles meet the challenges of bureaucratic documentation, governmental regulation and patient care. These advantages are in my favor as a potential Administrative Manger. Add in the fact that the Baby Boomer generation is getting nearer to retirement and the healthcare system will only offer more opportunities in the future. The experience I gather now will carry forward to more future opportunities.

In a nutshell, there are multiple factors working in my favor. The population has been shown to be an aging one and is nearing retirement. The second advantage is that the healthcare industry is trying to prepare for the future demands of this aging population by hiring and trying to retain managers. Third, it is easy to hire me because I already like the job and the work.

Segment

The segment of the healthcare industry where I plan to work is simply considered Management. Healthcare management as a business segment is certainly different than say working on a construction sight. The majority of individuals in the hospital environment setting are well educated and intelligent even though the two do not always go together. Of course, practical management experience is currently my weak link.

To be prepared to work in the management segment of the industry, I will need to learn and adopt the project management style that is used in the business world. This approach of management coupled with my existing coaching and mentoring skills will prepare me for the challenges associated to our healthcare system buckling under the demands of an aging nation. It is critical that existing and future healthcare management segment has the necessary management and leadership skills that will be required to cope. I think I am ready and therefore I will represent the strong leadership for the future of the management segment of the healthcare industry.

Customer analysis

As an Administrative Manager in the UMDNJ University Hospital system, my customers will be both internal and external. Internally, I will have my peers, my staff and the hospital's staff to serve as best I know how. My subordinates will be my main focus so through my coaching and mentoring approach, I will make my staff ready to accept promotions because that will in turn make me eligible to receive promotions. Too often mangers get stuck at a certain corporate level because they have not groomed a successor. I will never make that mistake. My team will always be prepared for the next level. My peers will not see me as a threat. I am here to work with them for the good of the facility. The hospital staff will always know me as helpful and understanding.

My external customers are the patients and the families and friends that visit the facility and try to make whatever brought a patient into the hospital a little better. I will never be that administrator that walks down the hall oblivious to the needs of a non-employee. My objective is to always be friendly, courteous and as helpful as possible. But the professional associations also will bring me into contact with governmental agency representatives, and other business related meetings. I will carry that same attitude into those external customer meetings.

Internal analysis

Upon doing an internal self-evaluation, I understand that the division based on race, gender and sexuality are often used to in our society to maintain a level of social classes. I am aware that the American society is actually based on a form of Patriarchy or a society that is primarily ruled by white males at all levels of society. I will not let any prejudices stop me from trying to do my best before the interview process, during the interview process or after I get the job. The fact is, I am very secure with who I am so I will never discriminate on others based on race, gender and sexuality. Because I will work harder and therefore be smarter and better prepared the others I will achieve based on those merits.

Competitor

Because of the recruitment and retention problems in the healthcare industry, there will a great deal of competition for this management