This proposal focuses on addressing the immediate needs of the Roanoke branch. Based on lessons learned there and success as well as the needs of other branches, an expanded proposal may consider rollout to additional branches.
Schedule
Delivery Due Date
Deliverables
November 15, 2009
Deliver pricing guidelines to Roanoke sales management team
November 15, 2009
Deliver project staffing guidelines to Roanoke project management team
December 1, 2009
Conduct sales training on Phoenix Advertising value proposition and new pricing policy
December 2, 2009
Conduct project management training on new project staffing requirements
December 15, 2009
Design Roanoke brand awareness marketing campaign
January 1, 2009
Develop customer satisfaction survey and implementation strategy
January 12, 2009
Execute Roanoke brand awareness marketing campaign
February 1, 2009
Implement customer satisfaction survey
March 1, 2009
Develop brand perception survey and implementation strategy
April 1, 2009
Implement brand perception survey
April 30, 2009
Review proposal success
Staffing
Deliverable
Manager
Deliver pricing guidelines to Roanoke sales management
Moe Frands, Managing Director in charge of making sure that new accounts comply with business policies for taking on new work
Deliver project staffing guidelines to Roanoke project management team
Jane Dresser, Creative Director in charge of the policies for collaborative work among account executives, art directors, graphic designers, and copywriters
Conduct sales training on Phoenix Advertising value proposition and new pricing policy
Moe Frands, Managing Director in charge of sales training
Conduct project management training on new project staffing requirements
Jane Dresser, Creative Director in charge of project training
Design Roanoke brand awareness marketing campaign
Max Krauss, Vice President of Marketing in charge of brand awareness programs
Develop customer satisfaction survey and implementation strategy
Max...
ax Krauss, Vice President of Marketing in charge of customer loyalty programs
Execute Roanoke brand awareness marketing campaign
Max Krauss, Vice President of Marketing in charge of brand awareness programs
Implement customer satisfaction survey
Max Krauss, Vice President of Marketing in charge of brand awareness programs
Develop brand perception survey and implementation strategy
Max Krauss, Vice President of Marketing in charge of brand awareness programs
Implement brand perception survey
Max Krauss, Vice President of Marketing in charge of brand awareness programs
Review proposal success
Moe Frands, Managing Director in charge of sales performance
Max Krauss, Vice President of Marketing in charge of gauging marketing program and customer loyalty
Janet Ribble, Vice President of Human Resources in charge of Roanoke branch customer satisfaction proposal
Budget
Deliverable
Budget
Deliver pricing guidelines to Roanoke sales management
No cost -- produced internally
Deliver project staffing guidelines to Roanoke project management team
No cost -- produced internally
Conduct sales training on Phoenix Advertising value proposition and new pricing policy
$300 (assumes local travel from Charlotte to Roanoke)
Conduct project management training on new project staffing requirements
No cost (Webinar)
Design Roanoke brand awareness marketing campaign
No cost -- creative designed internally
Develop customer satisfaction survey and implementation strategy
No cost- developed internally
Execute Roanoke brand awareness marketing campaign
$15,000 for local online and print advertising
Implement customer satisfaction survey
$500 for online survey execution
Develop brand perception survey and implementation strategy
No cost -- created internally
Implement brand perception survey
$500 for online survey execution
Review proposal success
No cost -- evaluated internally
Total Budget
$16,300
Janet Ribble
Janet Ribble
Vice President of Human Resources
Resources
Step 2A: Surveys Employees If there is anything that isn't working with your employment situation at Phoenix Advertising, can you please describe the problem and when it first began? The question's aim is to identify the reason for employee dissatisfaction and when the problem started. If you have had an issue while working at Phoenix Advertising, what do you believe has caused the issue? This question gauges what employees perceive as the root cause of