The hip-hop culture has brought about many changes in the business world and specifically in terms of companies who employ ethnic minorities. Reese (1998) states: "One of the many positive side effects of the hip hop culture is that it encourages corporations to recruit a diverse cadre of individuals. Hence, recruiting minorities who have the pulse of this culture becomes an imperative. The African-American market alone has $325 billion in buying power. A myriad of organizations that appeal to the hip hop culture have diversified for competitive advantage. It makes good business sense. For example, half of Universal Music Group's employees are minority. This organization is number one in market share in the U.S., Europe, Latin American and Australia. The record label's overall market share is 23% globally and 25% in the U.S." Therefore, it is easy to understand how powerful an impact hip-hop culture may potentially have on an issue. III. PERSON REFLECTION on the HIP-HOP CULTURE

Hip-hop culture offers a unique outlet to individuals that crosses racial and ethnic boundaries and that is...

This culture offers a familiar 'space' to the individual regardless of specific educational attainment or alternatively lack of educational attainment, regardless of race, religion, ethnicity, and is one that does carry cultural healing as a message. Hip-hop culture is a collective of the opinions and thought that comprise the entirety of the American culture which it itself a presently transforming and growing culture in the Millennium characterized by heavy societal issues in a time of rapid change and global world expansion.
Bibliography

Reese, R. (1998) From the Fringe: The Hip Hop Culture and Ethnic Relations. February 1998. Paper presented at the Far West and Popular Culture Conference. Online available at http://www.csupomona.edu/~rrreese/HIPHOP.htmL

Kendalls, Christopher (2008) the Hip Hop Revolution in Music and Culture. Helium. Online 2008. Available at http://www.helium.com/tm/414457/differences-music-first-being

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