The hip-hop culture has brought about many changes in the business world and specifically in terms of companies who employ ethnic minorities. Reese (1998) states: "One of the many positive side effects of the hip hop culture is that it encourages corporations to recruit a diverse cadre of individuals. Hence, recruiting minorities who have the pulse of this culture becomes an imperative. The African-American market alone has $325 billion in buying power. A myriad of organizations that appeal to the hip hop culture have diversified for competitive advantage. It makes good business sense. For example, half of Universal Music Group's employees are minority. This organization is number one in market share in the U.S., Europe, Latin American and Australia. The record label's overall market share is 23% globally and 25% in the U.S." Therefore, it is easy to understand how powerful an impact hip-hop culture may potentially have on an issue.
III. PERSON REFLECTION on the HIP-HOP CULTURE
Hip-hop culture offers a unique outlet to individuals that crosses racial and ethnic boundaries and that is...
American popular culture is about numbing the mind and senses, and deferring responsibility for problems like depression, anxiety, and ill health. For these core reasons, I have become media conscious and aware of the effect that American popular culture has on sheep-like consumers. Because I can no longer tolerate American popular music, I have been increasingly drawn towards truly good and creative artists from all genres. I have a great
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