Process Model of Combined Milk Products Pty. Ltd. CMP  Case Study

Excerpt from Case Study :

Combined Milk Products Pty. Ltd. (CMP) is an organization based in Victoria that was established in the year 1963 by Peter Frost. The company started out as a local milk processing business for the dairy farmers and has now developed into a mixed-product company with a gross value amounting to millions of dollars. The firm has a strong penetration in the Australian market and is an evolving exporter. Michael Johnson has recently become the general manager of the company after the retirement of the founder Peter Frost. CMP can employ Web 2.0 applications for collaborating in order to engage with its consumers. Web 2.0 applications have proved to be of great importance and significance to any organization. Two of the Web 2.0 applications recommended for CMP are social networking websites and Web Application. By engaging in and making use of social networking sites such as Facebook, Twitter and Google + in addition to having an official website of the company will enable CMP to not only have a wider reach to consumers but also be able to have improved sales through e-commerce tools that offer the comfort of purchases through a few clicks.

Table of Contents

Introduction 4

Part A: Questions 5

What are some benefits for using a process model to portray current systems at CMP? 5

How does using a software tool such as Microsoft Excel support business intelligence? 6

Part B: Process model 7

Part C: Graphs and spreadsheet 8

Graph 1: Show the net profit for each year by product 8

Graph 2: Show the yearly net profit 9

Conclusion 9

Reference list 10


Combined Milk Products Pty. Ltd. (CMP) is an organization based in Victoria that was established in the year 1963 by Peter Frost. The company started out as a milk processing business for the local dairy farmers and has now grown into a multi-million dollar mixed-product company. The firm has developed to have a strong nationwide presence in Australia and is poised to become an exporter. The company presently processes all kinds of milk and milk products such as cheese, yoghurt, butter as well as dried milk. The day-to-day business operation of CMP consists of several clean and shiny stainless steel CMP tankers setting out from the factory to the different farms in the vicinity to collect whole milk from the farmers and milk producers. The milk that is collected is then taken to the factory to be processed through pasteurization and homogenization and thereafter part of the milk is packaged. CMP then processes the rest of the milk into butter and milk products (derivatives). Subsequently, trucks of the company undertake the delivery of the products to the main Australian distributors. The company employees in this activity consist chiefly of factory office workers and the sales team. The latter keeps a record of the revenue and sales generated by the company while the former maintains records of the farmers, the products, and the distributors. Presently, Michael Johnson has become the new general manager of the company after the retirement of the founder Peter Frost. This paper will show the effect that business processes, competing technologies as well as corresponding technologies and information systems have on Combined Milk Products Pty Ltd., as an organization. The paper will make use of a business report and a spreadsheet for appropriating the potential impact of WEB 2.0 and analytical tools on the business of Combined Milk Products Pty Ltd.

Part A: Questions

What are some benefits for using a process model to portray current systems at CMP?

Business Process Modeling is fast becoming of great significance for business managers as well as specialists as there is an increasing importance in organizations to not only document but also to comprehend and augment their business processes. CMP stands to gain by employing a standardized process model to portray its current systems. Having processes that are restructured and well documented are vital and indispensable in a smooth operation of a department or division in CMP as it will facilitate consistency, increase focus, and be able to track progress towards the goals and objectives set by the company (Singh 2011). The tools available also help project the potential areas of improvement

Another benefit is that CMP will be able to align its operations with its business strategies and dealing with opportunities and issues regarding competition and market dynamics. Employing a process model will enable CMP to link its organizational strategy and approach to business processes that are well defined (Indulska, 2009). A strategic process will enable the management of the company to ascertain that the business processes are in fact consistent with and facilitate implementation towards attaining the general strategy of the company. In addition, with process modeling, CMP will become more agile, flexible and alert; it will have the capability to change and communicate processes swiftly and in a target oriented fashion to make the most of new business prospects or take into account business challenges and difficulties (Singh 2011).

One more benefit of process modeling for CMP is that it will increase the level of control and consistency. This is because rather than being dependent on individuals and personnel remembering their duties and tasks, process modeling will have the business rules documented and more so will be in line with the organizational guidelines and legal regulations (Singh 2011).

How does using a software tool such as Microsoft Excel support business intelligence?

Business can be described as the practices, applications, as well as technologies for the data gathering, incorporation, analysis, examinations, and demonstration of business information. In essence, incorporating business intelligence and purposeful deployment augments better decision making. In other words, business intelligence can be defined or perceived as decision support mechanisms driven by data and facts. Making use of a software tool such as Microsoft Excel can support business intelligence. For instance, specifically, Microsoft Office Excel offers the flexibility for information workers to interact with centralized and secure sources of data from a distant location. Excel acts as a tool for data analysis for the end users. In addition, Microsoft Office Excel plays a significant role in the negotiation between the client and the server business intelligence functionality and offers the capability to expose and share data within sharing data points (Curry & English 2008).

1. How can CMP use Web 2.0 applications for collaborating? In your explanation include two Web 2.0 tools you would recommend being adopted by CMP?

Web 2.0 applications have become a part of business practices that are being employed by companies to retail their merchandises online to consumers. Web 2.0 is a movement nurtured by incremental developments in web and internet technology and greater implementation of the Internet; it is essentially changing the way we live in the present day. CMP can employ Web 2.0 applications for collaborating orders and shipments/deliveries to engage with its consumers (Alqahtani et al. 2010). The Web 2.0 applications can be used to instigate a high degree of participation and are very interactive. Web 2.0 has redefined the customary practice of sales. CMP would benefit in competing in the present day marketplace as it increases the reach it has on its potential consumers, which in turn would enable the business to have a wider base and more ways and means to connect and interact with potential consumers and clients. These tools are beneficial for the company in building its brand and positioning; helping market itself to a wider audience with fewer personnel (Flew 2008).

CMP can employ a variety of Web 2.0 tools to its advantage to supplement its marketing and sales activities. One of the most effective, proven and cost-effective tools that CMP can make use of for improving its market presence is the social networking services. Social network services are platforms, which can be employed by CMP to build social relations with the potential consumers who have similar interests and activities. Social network services will make it possible for Combined Milk Products Pty. Ltd. (CMP) to interact and connect directly with its consumers. Social network services include amongst others, Facebook, Twitter, Instagram, Google+, LinkedIn. Through these social media websites, CMP will be able to advertise its products and also receive feedback from the consumers through these sites (Brown 2009). Another Web 2.0 that should be adopted by CMP for its use is Web Application. The creation of a website for the company will offer consumers, distributors as well as suppliers any information pertaining to the company and its business operations easily, faster and comprehensively as such information can be updated continuously. In particular, this tool will be of immense value to CMP towards increasing its sales through applications such as electronic commerce software that will make it possible for the company to create an online retail store. This will increase the reach of the business to potential clients and thereby increase its sales (Brown 2009).

Part B: Process model

Swim lanes are elements employed in process flow diagrams as well as flowcharts that are more often…

Sources Used in Document:

Reference list

Alqahtani, F.H., Watson, J. & Partridge, H., 2010. Users' Adoption of Web 2.0 for Knowledge Management: Position Paper. In Proceedings of the International Conference on Information Management. p. 19.

Brown, R., 2009. Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications, Kogan Page. Available at: [Accessed July 11, 2015].

Curry, B. & English, B., 2008. Business Intelligence with SharePoint and Excel. In Microsoft Office SharePoint Server 2007 Best Practices. Microsoft Press, pp. 28 -- 36. Available at:

Flew, T., 2008. New Media: An Introduction, Oxford University Press. Available at: [Accessed July 11, 2015].

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