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The performance emphasis is one more example of the same branding trend.
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While the decisions that were made are clear, the reasons behind these decisions are ore obscure and ultimately more uncertain. Generally speaking, the younger crowd (especially people in their mid-twenties to thirties, when jobs with salaries giving a high income and with mortgages and families still usually a few year off, meaning more of that income is expendable) is seen as an effective market segment to target and in addition building a strong identity with this demographic now could help to perpetuate Buick's brand identity as a truly luxury and performance-focused American car brand. A desire to move away from the current brand identity to one that addresses this younger population is likely a major impetus behind these decisions. The overall economic environment,...
Though Buick has always been an auto manufacturer and this is not truly a different type of product, the Verano is a purposeful and explicit departure from the typical cars that Buick designs and produces. As such, seeing this car as a simple line extension of the brand would be inappropriate, as it represents a real attempt to change brand image, not merely to capitalize on existing branding power. The Buick name is still very important, but the Verano is trying to take that brand image and give it newer and more effective qualities. This is what makes the Verano in all of its design features part of a brand extension strategy.
Product Marketing Reasons for product line expansion Product line is a group of related products manufactured by a single company and the products are closely related in one way or the other. There are several reasons that can puch a firm towards the expansion of a product line. Increase sales; Some firms expand their product lines with an intension of increasing the firm's overall sales. This is because when the company expands its
Glo-Bus Games Product strategy: Differentiation Differentiation is an important part of Glo-Bus Games strategy regarding the marketing of its cameras. The product strategy is currently divided into two groups: entry level cameras for new users and cameras with multiple features for more experienced users. The entry-level cameras are at a lower price point because they offer fewer product capabilities and less sophisticated designs. Not only is the technology less complex, thus
Product and Brand Management at Starbucks Product and Brand Management -- Analysis of Starbucks Starbucks (NASDAQ: SBUX) has one of the most recognized and perennially most popular bands recognized today. It also has one of the most loyal customer bases of any quick service restaurant (QSR) with the average visit per months of the most loyal customer segments averaging 16 or more (Starbucks Investor Relations, 2013). During a recent visit to a
Product Costing systems (ABC, job costing, put costing, .) advanced topic managerial accounting the thesis statemenit a position body paper show evidence support position. The paper discuss opposite point view discuss position valid. Product costing systems Product costing system is a management tool which identifies the actual cost of producing each product. It identifies the profits and loss which can be gained or incurred on each product, hence giving companies the opportunity
Product Liability Yamaha Motor Group is a multinational corporation that manufactures motorcycles, all-terrain sport vehicles, watercraft products, as well as other product lines (Yamaha). The Rhino 660 and the Rhino 450 are two of the all-terrain sport vehicles they manufacture. In 2007, Yamaha Motor Group had over 100 cases of product liability suits against them where the seat belt restraint systems did not work properly, there were no doors or window
However, there are changes in customer tastes, which influence steel demand. Moreover, the new technology is increasingly influencing the production of steel and many companies are gaining competitive edge using the latest technology in the steel manufacturing. Moreover, the cost cutting is another trends happening within the industry because organizations are increasingly source for high quality materials at lower costs to produce at low costs thereby offering the product