Advertising To Children Assessing Market Term Paper

Length: 7 pages Sources: 35 Subject: Business - Advertising Type: Term Paper Paper: #25247329 Related Topics: Breakfast Club, Walt Disney, B2c, Burger King
Excerpt from Term Paper :

, Leung, R., Manios, Y., Monteiro, R., Pedley, C., Prell, H., Raine, K., Recine, E., Serra-Majem, L., Singh, S., & Summerbell, C.. (2010). Television Food Advertising to Children: A Global Perspective. American Journal of Public Health, 100(9), 1730-6.

Li, L., Mei, T., & Hua, X.. (2010). GameSense: game-like in-image advertising. Multimedia Tools and Applications, 49(1), 145-166.

McAlister, A., & Cornwell, T.. (2010). Children's brand symbolism understanding: Links to theory of mind and executive functioning. Psychology & Marketing, 27(3), 203.

Monteiro, C., Gomes, F., & Cannon, G.. (2010). The Snack Attack. American Journal of Public Health, 100(6), 975-81.

Moodie, Mackintosh,, Brown,, & Hastings, . (2008). Tobacco marketing awareness on youth smoking susceptibility and perceived prevalence before and after an advertising ban. European Journal of Public Health, 18(5), 484-90.

Moore, E., & Rideout, V.. (2007). The Online Marketing of Food to Children: Is It Just Fun and Games? Journal of Public Policy & Marketing, 26(2), 202.

Mukhopadhyay, A.,...

...

(2010). Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children. JMR, Journal of Marketing Research, 47(2), 240.

Michelle R. Nelson, & Laurie Ellis McLeod. (2005). Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others. International Journal of Consumer Studies, 29(6), 515-528.

Gerard O'Neil. (2006). A new architecture for a marketing campaign in the 21st century. Ivey Business Journal Online,1-4.

Tim O'Reilly. (2006, July). Web 2.0: Stuck on a Name or Hooked on Value? Dr. Dobb's Journal, 31(7), 10.

Jill Ross, & Rod Harradine. (2010). Value brands: cheap or trendy: An investigation into young consumers and supermarket clothing. Journal of Fashion Marketing and Management, 14(3), 350-366.

Sultan, F., Rohm, A., & Gao, T.. (2009). Factors Influencing Consumer Acceptance of Mobile…

Sources Used in Documents:

Walmsley, A.. (2007, October). Kids' virtual worlds are maturing nicely. Marketing,13.

Zhang, J., & Daugherty, T.. (2009). Third-Person Effect and Social Networking: Implications for Online Marketing and Word-of-Mouth Communication. American Journal of Business, 24(2), 53-63.

Appendices


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