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Advertising To Children Assessing Market Term Paper

Li, L., Mei, T., & Hua, X.. (2010). GameSense: game-like in-image advertising. Multimedia Tools and Applications, 49(1), 145-166.

McAlister, A., & Cornwell, T.. (2010). Children's brand symbolism understanding: Links to theory of mind and executive functioning. Psychology & Marketing, 27(3), 203.

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Mukhopadhyay, A., & Yeung, C.. (2010). Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children. JMR, Journal of Marketing Research, 47(2), 240.

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Ian Spero, & Merlin Stone. (2004). Agents of change: how young consumers are changingg the…

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Zhang, J., & Daugherty, T.. (2009). Third-Person Effect and Social Networking: Implications for Online Marketing and Word-of-Mouth Communication. American Journal of Business, 24(2), 53-63.

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