- Words: 678
- Length: 2 Pages
- Topic: Business - Advertising
- Paper #: 61694194
There are two types of promotion strategies:
Above the line promotion where TV, radio, newspapers, internet, and billboards are used amongst other stratagems)
Below the line promotion intended to be subtle so that consumer is unaware of advertising purpose (e.g. testimonials, sponsorship, product placement, direct mail, trade shows, and public relations).
The five elements that would be involved in promoting / selling the following two components are: personal selling, advertising, sales promotion,