MP3 downloads available, albums, etc. competing with I-Tunes
Ease of shopping and collecting. Hourly updates on bestsellers.
Often less expensive than through Blockbuster or Netflix
Exceptional savings, many direct from the manufacturer
Again, designed to keep the dollars in the e-marketing field.
Targeted to price and age range; reviews and recommendations.
Even with shipping, often less expensive than shopping brick and mortar.
Conclusions -- Promotion is simply the way Amazon.com works. Everything is promoted -- nothing is at retail price, and everything cross-links to everything else. The naturally good deals of the day are enhanced by the Gold Box, Friday Sale, or Personalized recommendation deals. Amazon promotes its own credit card as well, allowing an almost complete shopping stream and experience: Food, medicines, toys, games, books, music, electronics, furniture, anything a homeowner would want -- including fresh produce and groceries in selected areas. This, all shipped to your door -- often free, with the option of using their credit card to pay for the order. Truly, all-encompassing and amazing promotional paradigm.
Brown, B 2009, The Complete Guide to Affiliate Marketing on the Web, Atlantic Press,
Collins, S 2000, History of Affiliate Marketing, viewed August 2010,