Promotional plan and media release strategy

Promotional Plan

The town of Bilby is proud to welcome a brand new hospital facility. Minister for the Community & Health Daly Downs, and Garrett Pietro of the famous rock band Grassroots will both be a part of a special media event in conjunction with this historic moment. Some residents and business owners have expressed concern about the proposed location of the new hospital.

That some residents and business owners have been concerned about the location of the proposed hospital, at the site of a town cemetery. That the hospital may not receive the support from local businesses and residents that it needs in order to provide the caliber of services intended for the community. That fund raising might fall short of goals.

Opportunities: That members of the Bilby Historical Society and Bilby Landcare will be on call to explain why the hospital can be a part of Bilby's future without sacrificing our town's rich heritage. That residents will perceive the new hospital as being integral to meeting the needs of our community now and in the future. That residents will learn more about land use issues in their community. That residents and business owners will use this opportunity to understand the continuity of Bilby's local history. That residents and business owners will understand the need for the new facilities. That local media will cover the event and the construction of the hospital in ways that foster community growth and cohesion. That the public can ask questions of Daly Downs, Minister for the Community & Health. That the public can clarify information regarding the facility and thereby assuage misplaced fears about the new hospital and its location. That the public can learn about the crucial need for a new healthcare facility in Bilby.

Purpose and Objectives:

1. To convince the residents of Bilby that a new hospital is necessary. To clarify the issues and assuage fears. To develop harmonious ties with community residents and business owners, who are taking the time to participate in the media event.

2. To convince 500 community members and 75% of all members of the Bilby Business Association to attend the 1PM meeting at Anzac Memorial Park on Sunday June 27th.

3. To convince key members of the local and provincial media to attend the event and cover the hospital issue in a positive light.

4. To convince local business owners to help promote the media event by strategically-placed flyers and word-of-mouth promotion.

5. To convince residents and business owners to show support by attending the event or donating to the cause.

6. To convince residents and business owners that the new hospital will become a part of Bilby's history, keeping the community viable and prepared for growth.

Media Release

Bilby Welcomes New Healthcare Facility with Special Event Featuring Footballer John Herd. Garret Pietro of Grassroots Gives New Hospital Go-Ahead, Sings Special Song of Support.

Plans for a new healthcare facility in Bilby have progressed.

On Sunday, June 27th at 1PM, a special event at Anzac Memorial Park will feature key speakers including Daly Downs, the Minister for Community & Health.