Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
¶ … psychographic population segments. Part B: Discuss (6) main social/Cultural
In order to discuss the three primary psychographic population segments that are existent today, it is necessary to clarify the meaning of psychographic segmentation. This term merely means stratifying people according to their attitudes, belief systems, opinions, activities, behaviors, and interests. The most readily available and convenient way to stratify the current population, then, based on these factors is to do so by generation. Thus, the three principle psychographic population segments involve the so-called Baby Boomer Generation, Generation X (which is sometimes grouped together with Generation Y) and the generation known as the millennials or "Generation Me" as affectionately termed by renowned author Jean Twenge.
There are several really salient social and cultural trends that have impacted online exchange. Of these, one of the more relevant today includes reputation. Reputation is best defined as the public perception of a certain company, brand...
That perception can greatly influence whether or not people want to engage with it and purchase things through a company -- particularly when that purchasing is taking place online. Another very salient social/cultural trend is relevance. This factor actually pertains to the way that a company's marketing and advertisements reach consumers when they are on the web. Thus, platforms such as Google Ads are important because they help organizations deliver ads to people that are germane to their interests and what they are doing. Another highly valuable social and cultural factor that influences online exchanges is engagement. This factor is not wholly distinguishable from relevance in that if a form of marketing or advertising is engaging, consumers will typically find it relevant. The difference between these two factors, however, is that the latter involves a deal of creativity to facilitate its efficaciousness, whereas the latter is mostly based on timeliness. Another trend to affect online exchange is broadband use, which downloads quicker than other…
References
Boches, E. (2011). The next five social media trends and their impact on marketing. Creativity Unbound. Retrieved from http://edwardboches.com/the-next-five-social-media-trends-and-their-impact-on-marketing
Twenge, J. (2012). Millenials: the greatest generation or the most narcissistic? The Atlantic. Retrieved from http://www.theatlantic.com/national/archive/2012/05/millennials-the-greatest-generation-or-the-most-narcissistic/256638/
Again, Mc Donald's has managed to deal with competitive threats posed by both these market players due to the fact that the prices that Burger King, Starbucks and Costa Coffee charge are much higher than that charged by Mc Donald's. The primary reason behind higher prices of Costa Coffee and Starbucks is the fact that their target market is much stronger and niche as compared to that of Mc
On the other hand, as I have mentioned in the previous paragraphs, bribery is one of the many compromises you are faced with in life. As in other cases, one can refuse to comprise and remain an ethical person, but with the risk of facing other losses. Being able to compromise, in any aspect, will help you to solve some problems easier, but you will probably remain ethically troubled. As
Marketing SLP Target Market Brand Image Competitor Analysis Environmental Analysis Porters Five Force Model Current Rivalry Threat of New Entrants Bargaining Power of Suppliers Bargaining Power of Buyers Threat of Substitute Products Apple has had an exceptional growth streak over the last decade and represents a suitable target for a marketing analysis. Apple has seen sales and revenue peeks in the last few years which is at least due to the fact that sales in China have ballooned. China, which is
For instance, approximately 33 per cent of Thailand's water sources are categorized as having poor quality and the phenomenon is considered a serious environment problem. Moreover, Thailand is ranked among the last Asian countries based on amounts of fresh water available per capita (WWF, 2010). In this context, the Thai government and the Thai people have commenced to pay more attention to the effect of the environmental problems, as well
This level of the maturity model is a transitory one and is focused more on either small, incremental gains from the first level, which is Reacting. In the Reacting layer of this proposed Branding Maturity Model, the majority of brand departments have a decidedly "every department for itself" approach to process maturity and have information flow that is purely dependent on personal productivity applications only. That is to say
McDonald's Integrated Marketing Campaign This paper is divided into two distinct sections. The first chapter is based on literature reviews of various scholarly works that are related to the topic of integrated marketing campaign that are also relevant to the McDonald marketing campaign that was created to celebrate the inherent democracy of the McDonald's brand. The first chapter is further divided into three parts; the first section mainly focus on advertising