Executive Summary This paper provides a proposal for the company on the most suitable country or emerging market for the company to expand its production of ready meals. Ready meals markets have been steadily growing in recent years across all geographical regions of the world. The proposal is based on the increased growth of ready meals markets and institutional analysis of India and China, which are two emerging markets that continue to experience high levels of growth. While India and China are some of the leading emerging markets worldwide, its important for the company to determine the most suitable market to enter. Therefore, this paper seeks to answer the question, “Which emerging market is suitable for expansion of ready meals production between India and China?” To answer this question, the researcher conducts an institutional analysis of each country and identifies opportunities and threats in the market. The analysis is based on secondary data such as website, peer-reviewed journals, and reports on the topic. From the results, China is the most suitable country for the company to expand into because of its suitable political, economic, and socio-cultural environment. Emerging Markets Strategies – Proposal on Production of Ready Meal in India and China Ready Meals have experienced steady growth in nearly all regions worldwide due to various factors including the increase in the number of women joining the workforce, socio-economic evolutions, and busy and hectic lifestyles in modern societies. The growth of market for these food products has occurred in Emerging Markets (EMs) that have recently experienced high levels of growth and development. As a company that focuses on production of ready meals targeting consumers in developing countries, expansion into emerging markets is critical toward enhancing...

This presents a preliminary country analysis of India and China’s emerging markets in terms of opportunities and threats and recommends a suitable country for the company to enter. Institutional Analysis of India and China India and China are regarded as two emerging markets that continue to experience high levels of growth and development in recent years. Given the growth and development that have characterized these markets, India and China provide suitable markets for the company to enter and provide its ready meals products. Currently, India and China are two emerging markets with the greatest growth opportunities and potential for investors (Gaffney, 2017). These two emerging markets are expected to continue outperforming the United States as possible investment opportunities overseas. The emergence of these markets as possible foreign investment opportunities for investors and businesses is attributable to suitable conditions for doing business. However, these countries have different political, economic, and socio-cultural environments that influence opportunities and threats in the market, which in turn determine the ease of doing business. Political, Economic and Socio-cultural Environments India has maintained a stable political and macroeconomic environment in the past few years following the enactment of Modi’s policies. These policies have helped to revive the economy of India over the past four years. India has maintained a stable democratic political environment that is characterized by suitable government policies. However, corruption has been a major issue in India’s political environment and poses a significant challenge to the nation’s economic growth and development. Modi’s policies have focused on reforming the tax system…