RECIPE FOR FIVE GUYS BURGERS' SUCCESS Business

The Recipe for Five Guys Burgers' Success

The Recipe for Five Guys Burgers' Success

The recipe of success for Five Guys Burgers is a combination of traditional or even homestyle marketing and business practices integrated into a 21st century digital landscape. One of the reasons Five Guys is a success is because it is a places that makes burgers. Americans love burgers. We love to have a variety of choices of burgers. We will make our own burgers and we will pay for someone else to make our burgers for us just the way we like. Aesthetically, the burgers at Five Guys look appealing. They serve huge burgers with a wide selection of free topics not including any special toppings that come with the burger. These few facts make it clear that Five Guys knows their consumers. Americans love burgers; they love big things, including big burgers. Americans love have a lot of choice over how their food is prepared and Americans love the word "free." This simple combination is already a good start for Five Guys before considering their specific philosophies and strategies for business, marketing, and success.

Five Guys keeps it simple. They sell burgers and fries. The menu is not complicated and does not change. There are no drive-thrus; consumers must come in and physically enter the facility to receive service. (Weise, 2011) The burgers are freshly prepared to order, the ingredients are fresh and the portions are large. These practices are simple, clear, and old-fashioned in America. There...

(Inc., 2012) Five Guys keeps it simple, makes it easy for consumers and employees, and sincerely wants to produce a quality product to generate repeat business.
"The magic to our hamburgers is quality control," Murrell says. "We toast our buns on a grill -- a bun toaster is faster, cheaper, and toasts more evenly, but it doesn't give you that caramelized taste. Our beef is 80% lean, never frozen, and our plants are so clean, you could eat off the floor. The burgers are made to order. That's why we can't do drive-thru's -- it takes too long. We had a sign: "If you're in a hurry, there are a lot of really good hamburger places within a short distance from here." People thought I was nuts. But the customers appreciated it."

Five Guys has learned tough lessons about how to generate their success, but consistently FG keeps things simple and transparent. FG acknowledges that there are other places out there and American fast food is popular because it is fast. Upon entering, customers know exactly what they are in store for, and this transparency compliments their intelligence as well as their choice for consumption. Customers like to feel smart; companies that effectively make their consumers feel smart have very loyal consumers who, when satisfied enough, will do the advertising for the company via word of mouth.

As far as the employees of Five Guys, the CEO of Five Guys and his management teams understand and…