Redbox Direct Mail Campaign For Term Paper

PAGES
6
WORDS
2073
Cite

The promotion of the campaign can be viral, using the best contributions to the context to promote it. In addition, the best entries every month will be shown on regional TV and over the Internet on the Redbox website, Facebook and promoted through Twitter feeds. This marketing campaign gets away from using social media to shout at prospects or customers and supports a best practice many practitioners support, which is enabling a two-way conversation with members of a target market or audience (Jackson, 56). Measurement is in how many videos are made, their quality, originality and creativity and how many new customers sign up during the promotion period. Lists (a detailed description of the lists that you would purchase and a comprehensive statement of the rationale for your selection)

A series of lists would be purchased to support this marketing campaign. Each of the lists is defined below along with the rationale for their selection. The first list would be of all undergraduate and graduate students in the zip codes that encompass Long Island, NY. This would be considered the master list and would be segmented by each college or university in this region. As nearly every one of these students relies primarily on their cell phone or smart phone for staying in touch with friends and family, e-mail address would be leased in this list. Using the zip code as the primary sort key for this first list, it would be possible to determine relative saturation levels of Redbox locations using this criterion. E-mail messages offering the prospect a free video for signing up online would be sent and personalized to the nearest Redbox locations given their zip code and if available telephone prefix analyzed...

...

This list would serve as the basis for the time savings of renting kid's movies on the way home from school or work, and would also stress the selection. The contest would also be promoted heavily to this segment, as this group is squeezed on incomes and time and would enter a contest for a full year of movie rentals free.
A third list would be designed for those with kids between the ages of 3 to 12 as the entertainment needs of families change and the value of time becomes even more import as kids get older. This would be a list focused heavily in tome savings for families of student-parents and the cost benefits as well. It would be the most aggressive in promoting time and convenience benefits in addition to quality of programming.

Sources Used in Documents:

References

Bernoff, J., and C. Li. "Harnessing the Power of the Oh-So-Social Web. " MIT Sloan Management Review 49.3 (2008): 36.

Dobson, S., and M. Ness. "Undergraduate students' attitudes towards food shopping and attitudes to time. " International Journal of Consumer Studies 33.6 (2009): 659.

Stuart E. Jackson. "New media: debunking the myths. " the Journal of Business Strategy 31.1 (2010): 56.

Tim O'Reilly. "Web 2.0: Stuck on a Name or Hooked on Value? " Dr. Dobb's Journal 1 Jul 2006


Cite this Document:

"Redbox Direct Mail Campaign For" (2010, November 16) Retrieved April 18, 2024, from
https://www.paperdue.com/essay/redbox-direct-mail-campaign-for-6715

"Redbox Direct Mail Campaign For" 16 November 2010. Web.18 April. 2024. <
https://www.paperdue.com/essay/redbox-direct-mail-campaign-for-6715>

"Redbox Direct Mail Campaign For", 16 November 2010, Accessed.18 April. 2024,
https://www.paperdue.com/essay/redbox-direct-mail-campaign-for-6715

Related Documents

Campaign Plan Political environment It has been noticed that in the recent years the Shot Wood School District has had very few success at the polls. It has lost by a small margin more than once in past few years even though the voters and the tax payers were asked to cast their votes. It is crucial for the school to get the support in the upcoming elections because if they lose

Campaign Finance Reform
PAGES 4 WORDS 1021

Campaign Finance Reform With our national election cycle reaching its quadrennial fervor, filled with frenzied campaigning and feverish advertising blitzes, American citizens are once again charged with the enormous task of deciding upon their next leadership class. What began with our forefather's modest experiment in democratic governance, built upon a foundation of informed citizenry selecting candidates who best represented shared values on the relevant issues of the day, has since become

Campaign Finance Ongoing Issues in Campaign Finance Reform: Political Freedom and Recent Supreme Court Rulings The issue of campaign finance reform comes and goes as a focal point of national attention, and though recent economic events have eclipsed attention to this issue in the past two years, recent changes ought to be carefully noted by the voting public. Over the latter half of the twentieth century, various pieces of legislation have been

Campaign strategy plan WI CD8 Campaign 2012 We chose to defeat incumbent Reid Ribble (R-Wis.) in Wisconsin's 8th U.S. House District for several reasons. This has been Ribble's first term in Congress; Wisconsin was a swing state in the last presidential election, and we believe we have a credible candidate given the voter demographics. Ribble himself defeated incumbent Steve Kagen by a 10% margin in 2010, which mirrored the prior two presidential

Campaign Finance Spending You decide Campaign finance spending reform For many years, campaign finance reform was an important 'talking point' amongst populist Democratic and Republican senators alike, cumulating in the McCain-Feingold Act. The Act placed spending limits upon 'soft money' (money not directly given to a candidate or party) as well as banned corporations from financing advertisements designed to influence voting about particular issues before an election (Gitell 2003). The Act was intended

Campaign for the U.S. Presidency When Barack Obama was elected to the presidency in 2008, it was a remarkable historical event; never before had an African-American achieved the highest office in the United States. And Obama was facing a daunting task; he was expected to bring the country out of the severe recession, create new jobs, to help the middle class regain its footing, stimulate the economy, and shore up the