Responsibility Corporations Should Bear For Term Paper

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Such ads are seen as a way of "glamoriz (ing) addiction" in an effort to sell clothes. As a secondary effect, young people such as the twenty-year-old Sorrenti face a greater risk of addiction (Sullum 441-442). However, as Sullum has pointed out, young people are hardly rushing out to buy heroin. Neither are college dormitories the site of regular heroin overdoses.

Finally, Sullum voices another strong criticism against the advertising ban when he states that "blurring the distinction between persuasion and coercion is often the first step towards censorship" (Sullum 442).

Advertising, Sullum points out, is not coercion. Viewers are not forced into buying a product, whether it is a cigarette, a bottle of Scotch or a tube of toothpaste. Ads simply present products, often in funny situations and set to catchy jingles.

This essay agrees that television and advertising can have powerful effects on individual behavior. However, as Sullum points out, arguments regarding the causal relationship between ads and bad behavior "portrays people not as independent moral agents but as mindless automatons" (442).

Indeed, it is much easier to blame television and advertising for alcoholism and cigarette smoking.

This scapegoating deflects attention from the growing lack of personal responsibility.

This lack of...

...

For example, the link between cigarette smoking and cancer has been widely-publicized since the late 1980s. However, many cancer sufferers who chose to continue smoking are now labeling themselves as "victims" and filing lawsuits against cigarette companies. Similarly, class action lawsuits are now being filed against companies like McDonald's by people who are now suffering from obesity and heart disease.
The argument that advertising causes alcoholism and smoking is another instance of scapegoating.

American society is premised on free choice. We believe that the government should not have a role in regulating what we read or how we communicate. We believe that individuals should have the right to freely express their claims and opinions. We believe that corporations should have the opportunity to pursue sales. We also believe that corporations should be responsible for manufacturing and distributing a safe product.

Any defense of free choice, however, is incomplete without recognizing the onus of personal responsibility.

What individuals decide to do with the information and material they view on television is no longer the responsibility of corporations. Rather, that responsibility should lie with the individual viewer.

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