Since Ritz Carlton has built passion for excellence, the company builds approach for senior leaders to lead the organization effectively. As the method to enhance leading style within the organization, the hotel implements Gold standard to reinforce senior executive. The technique includes: Providing a unique orientation standard for the senior executive

Developmental training

Daily line up meeting

Positive and negative Reinforcement

Peer pressure

Internal meeting

The Ritz Carlton makes the approach plan to develop senior leaders to increase the satisfaction of the guests. Apart of the leading strategy, the Ladies and Gentlemen are well informed on what are they are supposed to do in order to improve the services of the organization. Using the brand awareness, the hotel has been able to stay at the top in Hong Kong. However, the Ritz Carlton has not been able to build transformation leaders within the hotel business in the country.

Controlling is also part of the strategy that the marketing department implements to promote the image of the Ritz Carlton.

Controlling

Controlling is one of the managerial functions of the marketing department at Ritz Carlton. Controlling involves planning, organizing, and directing and staffing to meet the organizational goals. The management within the marketing department controls the department to ensure that the department meets the organizational goals. As part of the controlling technique, Ritz Carlton uses quality leadership to seek high level of customer service. Record is kept to analyze the customer preference. ( Evans and Lindsay, 1999). Ritz-Carlton has created service philosophy where employee is prepared to fulfil their obligations. The marketing department has been able to implement controlling technique to achieve organizational objective....

Through controlling technique, the hotel has been able direct employees in the right direction to meet organizational goals. However, the marketing department is still ineffective to promote the service of the Ritz Carlton hotel in Hong Kong compare to international standard.
Ritz-Carlton is the tallest hotel in Hong Kong. As a part of the Ritz Carlton hotel group, Ritz Carlton provides unique service for its guest. To offer t unique service for its customers, the Ritz Carlton makes use of the marketing department to promote the image of the hotel. Ritz Carlton employs motto "Ladies and Gentlemen" as the unique resources that the hotel uses to offer business excellence. The paper analyzes the marketing department of the Ritz Carlton Hotel in Hong Kong. The paper discusses s planning, controlling, directing, and leading as the strategies that the hotel uses to satisfy the needs of customers. Despite the services provided by the marketing department to build corporate image, the paper identifies that the marketing department has not been effective enough to provide similar service compared to Ritz Carlton hotel in the U.S.

The paper recommends that Ritz Carlton hotel in Hong Kong should to adopt the marketing style that the Ritz Carlton in U.S. uses to win multiple awards.

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