Ritz is positioned as a differentiated provider in the hotel industry. The unique proposition that the Ritz offers is a luxury experience that entails every single aspect of the business. Not only are the facilities of the highest standard but so, too, are the customer service standards. This combination creates a guest experience that the Ritz aims to be superior even to other luxury hotels. The key point of differentiation is with the service, because the Ritz feels that is an area where they can excel.
In order to put these values into action, Ritz has an extensive training program, and it creates a culture and organizational structure that helps support the highest standards of customer service. The training program ensures that new hires understand the service levels that are demanded of the Ritz, which might be significantly higher than they are accustomed to. The training program also helps to build the organizational culture around service. There are a number of elements in the training program that emphasize culture -- the touch-feely elements that encourage new employees to embrace Ritz culture and the general who confirms what the mission of the company is and highlights that the culture of excellent service is not just about being nice, but that it serves a greater purpose in the scheme of the business.
Another critical element, though,...
Marketing in Healthcare Catholic Healthcare West Catholic Healthcare West (CHW) is a not-for-profit healthcare organization serving parts of Arizona, Nevada and the majority of California. With 42 hospitals it is the largest Catholic hospital system in this part of the United States. The organization focuses its services upon the poor, who cannot afford private hospital services. Regardless, the aim is also to provide high-quality healthcare to those in need. The target market
Market Orientation of Medical Diagnostic Units Dissertation for Master of Health Administration i. Introduction ii. Objectives iii. Description iv Administrative Internship v. Scope and Approach vi. Growth vii. Methodology viii. Hypothesis ix. Survey Questionnaire x. Research Design xi. Observation and Data Presentation xii. Test provided xiii. Analysis of findings Marketability of Patient Satisfaction Importance of Employee Satisfaction xiv. Conclusions and Recommendations xv. Bibliography xvi. Notes xvii. Appendices Market Orientation of Medical Diagnostic Units
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