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¶ … Robert Cialdini, a psychology professor at Arizona State University, applies his technical background to the task of explaining in everyday terms a subject that impacts all of us: persuasion, and the psychological principles that make it work. Sales professionals are a natural audience for this book; they will find in it the explicit theory and scientific research behind what they have already been doing for years by instinct and trial-and-error. For the rest of us, this book is a powerful defense against those manipulators who seek to exploit our psychological vulnerabilities to get us to comply with their desires.
Cialdini's basic theoretical perspective is that, to deal with a complex world, our brains have automatized responses to various phenomena. In the long-run and in general, these mental mechanisms are practical tools, enabling us to live...
In specific cases, however, they can misfire, leading to bad decisions. Hence our vulnerability to people who know how these mechanisms work when we do not.
After introducing his subject, the author tackles six of these "weapons of influence" in six chapters. He first explains what they are and how they are used, utilizing personal anecdotes, scientific studies and vivid real life examples to make his case. Much of this is fascinating stuff. For example, according to Cialdini, some of the very techniques advertisers and salespeople use today were used during the Korean War to seduce American POWs into collaborating with their Chinese captors. And the Hare Krishna Society, its fundraising efforts in the 1960s frought with public relations problems, owed its dramatic turnaround…
The first step is dubbed "Stop and Think." As the steps' name implies, it advises that the decision maker take it slow to avoid bad decisions based on emotions. The second step, "Clarify Goals," is about understanding both short- and long-term impacts of the decision. Next, in step three, the decision maker is to "Determine the Facts" by gathering information. The fourth step, "Develop Options" leads the decision maker
In contrast, the University of Kentucky' College of Health Sciences uses a cooler and more distanced technique. The positive social missions of the school encompass education and research. This benefits students, but also benefits society (and thus potential donors), by providing health professionals and higher-quality care to society as a whole. The University of Kentucky brochure's approach is less personalized in nature than the Center for Common Ground, other than
fundraising activities and particularly grant seeking behaviors is a significant issue for any organization that relies on such funding. According to Jacobson (2006) the manner in which fundraising is integrated into existing systems is also important, as are the promotion of systems that are supportive of existing structures and innovative structure standards. Fundraising systems are so important in the health care field that they potentially make or break significant
Fundraising Activity The rodeo lost $8326 in its first year, and there are a number of different options on the table for improving the profitability next year. One of the options includes the creation of two more major sponsor slots that would be used to offset some of the costs that the organizing committee incurred in the first year. One of the largest costs was $3341 for the contestant hospitality tent,
Technology for Terrorist Fundraising Activities Over the last ten years, the way terrorist organizations have been funding their operations has been increasingly evolving. Part of the reason for this, is because law enforcement has greater tools in going after these groups. What has been happening is a host of different governments around the world have been giving them: increased powers to conduct surveillance and other covert activities against these organizations.
The amount of money the target audience has at its disposal will also determine the type of event held -- a wealthy donor base might justify a fancy auction, with a high price per 'plate,' while a donation drive to encourage teenagers and middle-schoolers to donate a portion of their lunch money to help hurricane victims would stress small donations, but not justify the physical expense of an 'occasion.' At