- Words: 741
- Length: 2 Pages
- Topic: Business - Advertising
- Paper #: 71815844
but, if we buy Product X, then all our problems seemingly evaporate overnight. Instead of this outmoded way of thinking, though, Sachs tells us that the way we can overcome objections and really get the message through to a consumer base that must turn off most advertising or go mad with the message is to use a concept called: Freaks Cheats and Familiars (Sachs, Winning, p. 108).
Freaks are characters