It will be recorded as the time the auto industry ducked its responsibility and missed a unique opportunity." (2002)
The ABC Primetime report entitled: "Technology to Prevent SUV Rollovers" reports that is a new device that is purported to have the capacity to prevent SUV rollovers. This report states specifically that in a rollover "there are so many ways to die. Ejections, getting runover by the vehicle when it's rolling, hitting the pavement, inside the car people hitting each other, people being on the roof when the roof hits...'" (ABC Primetime News, 2009) The new device is an electronic stability system which works through controlling circumstances when the vehicle is traveling too fast in a curve and implements according to O'Neill of the Insurance Institute for Highway Safety at the time the rear of the vehicle begins to slide out. (ABC News Primetime, 2009) These electronic stability systems are stated to be available only in a few SUVs such as the luxury models "Mercedes, Lexus, BMW, Cadillac and a few top-of-the-line Toyotas." (ABC News Primetime, 2009)
The demand for safety mechanisms in vehicles and other items just as any other demand driven innovations begins oftentimes small with smaller players giving attention to the problem and as the demand grows larger institutional investors become involved. Goleman (2009) states in the work entitled: "Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything" that the power of collective action "to create market pressure that encourages suppliers to upgrade materials has been widely acknowledged.. " Whether it is the ecological, environmental or safety concerns that have gained the widespread knowledge and focus of collective action, the truth is that the product manufacturer has all to lose and much to gain in adhering to the desires of the consumer public. The automaker industry's bailout that was funded earlier this year is one outcome of the industry ignoring the consumer desire for better fuel-efficiency and improved roadway safety and it is quite apparent that America no longer cares at the grassroots level to spend the lives of young men needlessly on foreign soil in pursuit of oil for gas guzzling automobiles that ramble dangerously up and down the highways in American killing thousands annually and needlessly due to rollover accidents. It is certain that American ingenuity will arise with...
It is just as certain that the collective consciousness and collective action of American individuals when turned against producers quality and safety measures have the power to economically impact these large producers and through that impact bring about the necessary and needed changes through the mechanisms of government, legislation, and the pure power of consumer demand. This highlights the necessity for transparency and for delivery and dissemination of information concerning products offered to consumers.
Casey, Gerry, Schenk, Francavilla, Blatt & Penfield, Attorneys (2009) SUV Rollover and Collision Overview. SUV Rollover Accidents. Online available at: http://www.cglaw.com/apg_pg18_SUV_Rollover_Accidents.html
Ford Explorer Rollover Lawsuits & Safety Recall Information (2009) Willis Law Firm. Ford Explorer Rollover Website. Online available at: http://www.fordexplorerrollover.com/
Gole: Daniel (2009) Ecological Intelligence How Knowing the Hidden Impacts of What We Buy Can Change Everything (2009) Goleman, Daniel. Random House, Inc. 2009.
Grundin, Erica (2009) SUV Rollover Accidents. Go Articles. 2009 Jayde Online available at: http://www.goarticles.com/cgi-bin/showa.cgi?C=1706049
Pittle, R. David (2002) Consumer Information on Rollover Evaluations: A Consumer Perspective. Consumer's Union -- Consumer Reports publisher, SAE/TOPTEC Conference on Rollover, Scottsdale AZ 22 Apr 2002. Online available at: http://www.consumersunion.org/products/pittle402.htm
Shaffer, Marc and Goodman, Barak (2002) Rollover: The Hidden History of the SUV
Program #2013. Original airdate: February 21, 2002. PBS News. Online available at: http://www.pbs.org/wgbh/pages/frontline/shows/rollover/etc./script.html
SUV Models with Poor Rollover Accident Reports (2009) The Reeves Law Group. California SUV Rollover Lawyer. Online available at: http://www.robertreeveslaw.com/CM/Custom/suvrollover.asp
Technology to Prevent SUV Rollovers (2009) New Device Could Stop SUV Rollovers. 28 Dec 2009. Online ABC News available at: http://abcnews.go.com/Primetime/story?id=132310&page=1
The Sad History of Rollover Prevention -- 30 Years, Thousand of Deaths and Injuries, and Still No Safety Performance Standard (nd) Online available at: http://www.citizen.org/documents/The%20Sad%20History%20of%20Rollover%20Prevention.pdf
They are looking for frugality and compromise, all of which they can find in various ways through the SUVs that have been considered here. Recommendation Many issues have to be considered when buying a new SUV. Price is important, but it is not the only issue - especially for families such as the Jones'. Because they live an upper middle class existence, they are able to buy any one of the
Finally the vehicle price less customer incentives and rebates (cash and incentives) are used as the variables to complete the partial correlation. Table 2 Partial Correlation Descriptive Statistics Mean Std. Deviation TOTAL MIDSIZE SUV UNIT SALES Total Down Percent Financed Total Down (%) Trade in (%) Type of Sale Cash (%) Type of Sale Finance (%) Type of Sale Purchase (%) Type of Sale Lease (%) Vehicle Price Less Customer Cash Rebate Average U.S. Gas Price Table 2, Partial Correlation Descriptive Statistics shows the
Gasoline consumption vs. SUV's popularity Demand for SUVs, hybrids and the price of gas Virtually every time there is a new spike in gas prices, the death of the SUV is proclaimed. SUVs have long been demonized as gas-guzzling monstrosities, particularly those produced by American companies. However, the popularity of SUVs continues to climb, not just in the United States but around the world. While it is true that fuel-efficient hybrids have
SUVS You a marketing manager interviewing a job a large automotive company. You prepared interview a chance offered job, decide study company company's future marketing ideas. One company's ideas phase large, profitable SUV line automobiles focus smaller, fuel-efficient cars. Marketing manager: Interview Despite the current popularity in the media for demonizing gas-guzzling SUVs and the praise for cars such as the Prius and the Chevy Volt, consumer buying trends have yielded inconsistent results.
Fire is inherently associated with fear, although a major aspect of the action is the financial cost to the manufacturers and dealers and gaining attention. The aspect of political content may be more subjective. While it may be argued that the vehicles are legal, environmentalists may take a more ethical stance, arguing that was something is legal it is not necessarily mean that it is right. While legislation may
Porsche Case Analysis The intent of this case analysis is to evaluate the buyer decision process the typical Porsche customer undertakes when searching for a new high-performance sports car. The Porsche sports car enthusiasts' decision process is significantly different than that of the Cayenne and Panamera customers, and these differences will be discussed. The factors that contributed to Porsche selling significantly more lower-priced models in the 1970s and 1980s is also