Rusty Moose Marketing Plan

Product

The Rusty Moose sells a dining experience. Diners seek not only great food, but a total experience with ambiance, service and drinks as well. They come to the Rusty Moose not just for sustenance but for entertainment, to have a good time, to relax, and to feel welcome. The product on the menu is focused on game meat, cocktails, and interesting takes on traditional dishes such as Salisbury steak, meatloaf and stroganoff. The menu is varied, providing options for most diners, and an opportunity to explore the game meats of eastern Washington.

The cocktail menu features creative takes on classic cocktails, a list of local spirits. The other elements of the product are the ambiance, which is highlighted by the natural textures of wood and stone, rendered in a traditional upscale manner. The service, which is attentive, welcoming and professional, is among the best in town, with some of the most experienced front of house staff in the area.

There is no official guarantee that is offered, though unofficially the Rusty Moose aims for its guests to be fully satisfied with their experience. As such, a diner unhappy with a menu item might find that item removed from their bill, or unhappy with a service experience might find a free dessert or something taken off the bill in exchange. These policies are enacted at the discretion of the front of house manager, who can empower the service staff to make small adjustments if required.

There is no particular after-sales service offered. The objective of the Rusty Moose is to deliver an experience that brings people back to the restaurant. However, we do not maintain a client list for marketing purposes, instead relying on outreach to our social media following as a means of maintaining relationships with customers.