¶ … Sales Manager Consider scenario Selecting a new sales manager: Overview The five essential functions of management are defined as planning, organizing, staffing, directing, and controlling. "Management is creative problem solving….The intended result is the use of an organization's resources in a way that accomplishes...
¶ … Sales Manager Consider scenario Selecting a new sales manager: Overview The five essential functions of management are defined as planning, organizing, staffing, directing, and controlling. "Management is creative problem solving….The intended result is the use of an organization's resources in a way that accomplishes its mission and objectives" (Five functions of management, 2011, Ohio State). Truly transformational leaders bring qualities to the organization beyond their technical skills.
Transformative managers are able to perform the essential functions of management in a manner that maximizes all of the human and technical capacities at their disposal and mobilizes and motivates these elements with a sense of vision and purpose. This new manager must set the tone for the new department. The manager must communicate with employees in an empowering and motivational fashion, to ensure that all workers enthusiastically embark upon the occasionally difficult but always rewarding task of building a new segment of the business from the ground up.
Any manager can direct and tell people what to do. A transformative manager makes people want to do what they are supposed to do, and encourages them to provide input into the process. Sales is, by definition, a service-based skill. It requires effective interacting with customers, and a good sales manager will likewise have strong interpersonal skills when dealing with his or her new charges. A new candidate must be a transformative leader with a true vision for the organization, and the ability to communicate that vision to others.
Charismatic is the word often used to describe transformative leaders. The manager should thus have a proven track record in beginning new enterprises, or revitalizing failing enterprises. Experience in businesses that deal with the public is also desired, given the unique personality and capabilities that are often called forth in the field of retail. Transformative leaders are not merely magnetic, however. Part of their appeal is their willingness to 'get their hands dirty' and do whatever needs to be done, at a moment's notice.
An educational background in management might be desirable, given the prominence of the position and the fact that such knowledge could be a helpful guide for the manager, when making difficult decisions. However, possessing an MBA is far from essential. Far more important is the ability to be able to find the way forward through trial and error, while still preserving trust in the manager's essential vision (Straker 2005).
This is why proven experience in beginning new enterprises, more than a specific degree, is what should be sought out in a candidate. As well as passion and vision, creativity and out-of -- the box thinking is also necessary for this manager.
The profession of sales is changing constantly, and managers must deal with the inevitability of change -- the manger must be prepared to use technology effectively, keep track of changing customer preferences, and have a broad, conceptual understanding of what sales and suiting the customer's needs means in the 21st century. A background in advertising, in a creative profession, or other evidence.
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