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Marketing and Promotions Savvy
The last time I participated in a promotion was approximately two years ago. I was at a well-known popular retail chain and there was a company issuing sample giveaways. At the time, I was unfamiliar with the company itself. However, that did not stop me from going up to its table and walking away with what looked like a free sponge. It was actually a Magic Eraser, and it was a smaller version of the one found in retail locations.
This promotion certainly succeeded in raising my awareness of the product. I was not aware that such products existed prior to participating in this promotion. Now, I understand that these types of products exist to help one clean. Prior to using Magic Erasers, I would simply clean the walls in my home with sponges and various products that would inevitably damage them. I can do this process now with Magic Eraser and not cause this damage.
This promotion definitely shifted my purchasing behavior in the long run. I loyally patronize the company that produces these Magic Erasers and am never without them. Moreover, I purchase fewer of the products that I used to clean walls with since I have found Magic Eraser. I plan to continue...
Firstly, I would expand it. I would target additional retail outlets and conduct the promotion at them as well. I would possibly engage in joint promotion efforts with them, which are mutually beneficial (Varadarajan, 2015, p. 43). Additionally, I would provide demonstrations at the promotions table. This way, people could see just how efficacious this product is and determine how it could potentially impact their lives. It would also increase company presence via word of mouth (Pruden and Vavra, 2015, p. 104).
Social media has performed very well in assisting companies with achieving their marketing communication objectives. It provides a viable means of communicating their messages in real time to an extremely wide, and broadening, audience. It is perhaps the swiftest way to reach people in contemporary times. Moreover, its efficacy is measures in part due to the variety of platforms that encompass the term social media. Some of the more common include Twitter, Facebook, and Instagram. A good example of…
References
Kempe, S. (2016). May 2016 letter from the editor. www.dataversity.net Retrieved from http://www.dataversity.net/may-2016-dataversity-letter-editor/
Kerr, K. (2015). Three tools to help shape your Twitter strategy. http://kulesafaul.com Retrieved from http://kulesafaul.com/three-tools-to-help-shape-your-twitter-strategy/
Pruden, D.Vavra, T. G. (2015). An experiment in managing word of mouth. Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 28, 104-110.
Varadarajan, P. (1985). Joint sales promotion: an emerging marketing tool. Business Horizons. 5(1) 43-49.
Marketing Challenge The primary marketing challenge at Flare Fragrances is to develop an appropriate and competitive marketing strategy for the new Savvy brand to be launched in 2009. The specific issues in this challenge include the question of whether to launch Savvy in the first place, whether to distribute it through conventional or through new channels, and whether to associate it with the Loveliest umbrella brand or to give it a
E. English-Mandarin) or for multiple packs (i.e. 12 language packs). There is only one competing product on the iPhone App Store and it does not have these capabilities. The product is a complement to the existing line of iTravl translators and Lingvosoft applications for other high-end multi-function mobile devices. Because the product has a high-end position, it should be priced accordingly. The current prices for Palm OS for example range anywhere
Marketing Mix Ideally for a product or service to be marketable and saleable to consumers, it must have an effective marketing mix. Achieving an effective and ideal marketing mix means having a quality product, competent pricing, effective product placement, and strategic communication campaign/promotion. The absence or ineffectiveness of one element renders the marketing mix, and therefore, the product, not marketable for consumers. From this insight, what differentiates or makes a product or
Marketing Nintendo Wii I believe it prudent to reiterate the importance of a global economy and the implications this has on American marketing tactics. It also showcases indirectly, how America is no longer the world leader in regards to economic activity but now must share that title with emerging nations including China and Japan. In fact, with the next 20 years, American could potentially be the third largest economy behind both
Marketing SLP Target Market Brand Image Competitor Analysis Environmental Analysis Porters Five Force Model Current Rivalry Threat of New Entrants Bargaining Power of Suppliers Bargaining Power of Buyers Threat of Substitute Products Apple has had an exceptional growth streak over the last decade and represents a suitable target for a marketing analysis. Apple has seen sales and revenue peeks in the last few years which is at least due to the fact that sales in China have ballooned. China, which is
Forbes. Accessed 10 October 2011. http://www.forbes.com/sites/panosmourdoukoutas/2011/07/22/how-greek-yogurt-captured-the-american-market-the-other-half-of-the-cnbc-story/ Greek Yogurt, which was all but unheard of in the United States less than half a decade ago, now outsells traditional yogurt giants by wide margins and is an enormously popular product. This article details the rise of this product, tracing its popularity back to the first importer of FAGE brand Greek yogurt, a small retailer in New York City. Simple word of mouth