Savvy Promotion and Marketing

Marketing and Promotions Savvy The last time I participated in a promotion was approximately two years ago. I was at a well-known popular retail chain and there was a company issuing sample giveaways. At the time, I was unfamiliar with the company itself. However, that did not stop me from going up to its table and walking away with what looked like a free sponge. It was actually a Magic Eraser, and it was a smaller version of the one found in retail locations.

This promotion certainly succeeded in raising my awareness of the product. I was not aware that such products existed prior to participating in this promotion. Now, I understand that these types of products exist to help one clean. Prior to using Magic Erasers, I would simply clean the walls in my home with sponges and various products that would inevitably damage them. I can do this process now with Magic Eraser and not cause this damage. This promotion definitely shifted my purchasing behavior in the long run.

I loyally patronize the company that produces these Magic Erasers and am never without them. Moreover, I purchase fewer of the products that I used to clean walls with since I have found Magic Eraser. I plan to continue buying and using Magic Erasers for a long time. Were I CEO of this company, I would change this particular promotion to make it more impactful and effective in a couple of important ways. Firstly, I would expand it.

I would target additional retail outlets and conduct the promotion at them as well. I would possibly engage in joint promotion efforts with them, which are mutually beneficial (Varadarajan, 2015, p. 43). Additionally, I would provide demonstrations at the promotions table. This way, people could see just how efficacious this product is and determine how it could potentially impact their lives. It would also increase company presence via word of mouth (Pruden and Vavra, 2015, p. 104). Social media has performed very well in assisting companies with achieving their marketing communication objectives.

It provides a viable means of communicating their messages in real time to an extremely wide, and broadening, audience. It is perhaps the swiftest way to reach people in contemporary times. Moreover, its efficacy is measures in part due to the variety of platforms that encompass the term social media. Some of the more common include Twitter, Facebook, and Instagram. A good example of a company that utilizes this medium effectively is Kulesa Faul.

This company is a mid-sized operation in Silicon Valley that specializes in doing public relations for a variety of companies in the information technology space. The company is extremely active on its Facebook page, and provides posts and updates about various client news to expand both its presence and that of its customers. It utilizes Twitter in a similar fashion (Kerr, 2015). Perhaps even more compellingly, the company links from its Facebook page to its own web site.

Thus, anyone who wants to examine an article, a piece of news, or a photo closer can click on its link and go directly to the company's site. When one considers that individual employees do similar things on their own pages with social media, it is difficult to find an organization that maximizes the utility of this medium better than Kulesa Faul. Dataversity is an example of another company whose social media initiatives need improvement (Kempe, 2016). It rarely does.