Sec.gov/About.shtml the Website Was Designed for the

¶ … sec.gov/About.shtml The website was designed for the U.S. Securities and Exchange Commission. It is meant to educate the public and any other agencies like them who may have questions regarding their upcoming events their previous and current conference spending, strategic plans, and any select data. The About section is comprehensive and features many links and information on commissioners, laws and regulations, concise directory, SEC offices, and important budget reports, keeping anyone who ventures to the page, well informed.

It was last modified 1/16/2015, meaning the admin of the website keeps data relatively continuously updated. Business communication seems fairly comprehensive and straightforward. They provide all information easily in pdf format. They make sure to include the names and some contact information or office locations to allow for possible meetings and they include budget and other kinds of planning in easily accessible and easily recognizable sections of the website. Everything about the website seems streamlined and easy to follow and access, making potential business opportunities easy to accomplish.

Often communication in business must be met through ease of communication and information acquisition. The website accomplishes this, as it will be shown in the press release section. One additional thing to note is the feedback option. Since it is a government funded and run website, there are options to give feedback. This not only helps users deliver their quality of experience on the website, but also allows them to give their opinion on possible improvements. The website appears to favor improvement vs. stagnation, as everything appears relatively up-to-date.

http://www.sec.gov/news/pressreleases The Press Releases section offers an option to view past releases via a link to the archive. "Official announcements highlighting recent actions taken by the SEC and other newsworthy information. To view Press Releases prior to 2012, view the Press Release Archive" (Sec.gov, 2015).

Below the Press Releases part on the left hand side there are several sections that further dissect the area of media and other mediums like "public statements, speeches, testimony, spotlight topics, media kit, events, web casts, what's new, special studies, rss feeds, and social media" (Sec.gov, 2015). All the latest press releases are nearly compiled and happen periodically with the range seeming every six days for the month of January 2015. The right hand side features a menu of "Spotlight Topics" showing further ease of navigation.

The media richness of the section shows from the plethora of links and mediums of media. It shows how extensive the website is in terms of information archives and latest events. Topics section provides easy to understand lettering and users who navigate through the topics can get a quick understanding of what the agency discusses. The subjects range from insider trading to Ponzi schemes to foreign corrupt practices act. Overall, it is a robust and easy to navigate section.

The message of the website shows in the About Us section under "What we do." The mission of the U.S. Securities and Exchange Commission is to protect investors, maintain fair, orderly, and efficient markets, and facilitate capital formation. As more and more first-time investors turn to the markets to help secure their futures, pay for homes, and send children to college, our investor protection mission is more compelling than ever (Sec.gov, 2015).

Some of the keywords noticed in the message: "orderly, efficient" this rings true in the design and layout of the website. Everything seems nicely organized and neat. It looks like the agency put a lot of effort in making things easy to use and easy to navigate through, showing their ability to project information accurately and cleanly this showing their capabilities as an agency in the regard of information archiving and information visibility. In order to identify opinion leaders, it is important to know what an opinion leader is.

An opinion leader is "a well-known individual or organization that has the ability to influence public opinion on the subject matter for which the opinion leader known. Opinion leaders can be politicians, business leaders, community leaders, journalists, educators, celebrities and sports stars" (Education Portal, 2015). Since this is a government website, the opinion leaders are politicians and perhaps, community leaders. The About section has a list of previously mentioned commissioners. These are Mary Jo White, Kara M. Stein, and Luis A. Aguilar, just to name a few.

They are all commissioners with the exception of Mary Jo White who is the Chairwoman. They are all perceived as opinion leaders because they hold a position of authority, reach out to, and communicate with the public at.