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Apart from the loss of one's individuality, publicity also leads to further consumption, fueled by the belief that one needs to own something in order to feel satisfied in life. As Berger had observed, "[t]he choice of what one eats (or wears or drives) takes the place of significant political choice. Publicity helps to mask and compensate for all that is undemocratic within society. And it also masks of what is happening in the rest of the world." The alternative reality that an individual had cultivated through consumption and the propaganda of publicity led to the creation of a life separate from reality. The consumer eventually denies that what is happening in reality was not the actual reality s/he is experiencing; thus, s/he believes that his/her reality is the true reality. The promises of...
Publicity, as a product of capitalism, indirectly "forces the majority, whom it exploits, to define their own interests as narrowly as possible." This end result of capitalism through publicity defied the objectives of capitalism, which is to promote quality life and rationalization of human society. In effect, publicity limits one's opportunity for self-improvement and -development and fails to emancipate people from the inequalities resulting inherently from capitalism.
Having a different understanding of what you see is perfectly normal, since this means that you have a perspective. However, it is not normal for you to be dictated a particular theory regarding a topic, since this would mean that you were forced to accept someone else's point-of-view. To a certain extent, the art that society promotes in the present prevents individuals from developing a sense of art on their
John Berger's "Ways Seeing" Chapter One, focus idea mystification. "Ways of Seeing" - mystification John Berger's book "Ways of Seeing" is based on a television series issues in 1972 by the BBC and is generally meant to discuss with regard to art and to how society perceives this concept. Individuals are likely to benefit as a consequence of reading the book because it provides them with the opportunity to look at
One of the primary ways the Berger chooses to explain this concept to his readers is through detailing the objectification of women, particularly in paintings. The male principles of power and authority have the propensity for viewing women as objects (some of lust, others of beauty, still others of reference). Women, in turn, internalize this sort of perception and come to view their own authority and power as attributable
The painting begged me to ask of it why intermittent shadows struck its sides, why yellow-golden light graced its innards. I guessed that it must have been nighttime that Stella tried to capture, for at night the shining lights from the city would flicker against the bridge and bring out the character of the steel in ways sunlight could not. Sunlight was too harsh and strong; it would overpower
Seeing The interesting thing about art and artistic expression today is the many different ways in which it can be interpreted. Indeed, today's variety of cultures, perspectives, and means of communication lend themselves to a myriad of interpretations. Hence, essays such as "Ways of Seeing" by John Berger appear, at first glance, to cater well to this variety of interpretations. What is most interesting about the essay is that it
John Berger's stupendous work: "Ways of Seeing" (Berger, 1973) forces us to look at art in a whole new light. Each painting, besides delighting the visual senses, now forces us to listen. The characters in the portraits tell a story about their physical and possibly emotional selves. Berger illustrates his points through analyses of nudes: from the Renaissance paintings to magazine photographs. Berger opines that women in the paintings internalized their