Shareholders

Future

Chester Corporation is dedicated to focus its efforts to capitalize on future opportunities and continuous growth. For the time being, most of the company's earnings are going to be plowed back into the company. However, we expect to enjoy growth that will allow us to increase our dividend to $5 per share by the 2030 fiscal year. Suffice to say, such growth would also imply an increase in stock price as well.

There are several opportunities that will be leveraged to help fuel this growth. One of these is to focus on customer service. By increasing the customer awareness within the organization, we believe that we can extract more revenue from our existing customers, fuelling internal growth. In addition, as we build our customer service reputation, we feel that will attract new customers as customer service is one of the industry's key success factors. Another opportunity that we wish to leverage is to examine where our customers are spending their marketing dollars and seeking to not only target those desirable customers but also to target other customers as well. We see that there are opportunities to build our sales pipeline by knowing where our competitors have identified growth opportunities and applying our own knowledge to derive unique insights that will help us build the customer pipeline.

There are also several threats that we must address. There are substitutes in the market and we must make sure that our products are competitive not only against our competitors' products but also against these substitutes. Overall, we also feel that there is a threat from segment growth across all products, which if we cannot find a way to capture some of this growth for ourselves constitutes an existential threat to our business.

It is our duty as stewards of shareholder wealth to chart a course for Chester Corporation that builds on the opportunities in the marketplace using our strengths, but also seeks to negate some of the threats that could prevent us from being able to meet our target objectives.

Figure 1.0: SWOT

Opportunities

Threats

Increase customer awareness

Segment growth across all products

Increase sales pipeline

Substitutes in the market

See where competitors spend marketing dollars

Figure 2.0 EPS compared to competitors

Figure 3.0 Stock Price Expectations 2018-2025