They are most likely to want to buy products that have a social impact, such as t-shirts or mugs with photos of teenager activities. At the same time, they are also the greatest consumers of Internet products, so disseminating the product in an online environment, not only through Snappysnaps, but also through its own website.
The only potentially negative aspect of this fact is the idea that this category of consumers does not have a discretionary income, but is rather constrained by what money their parents are offering them. Another potentially negative element to be considered is the fact that the product competes with other teenage products with social impact.
A distinct other group of consumers are the teenagers' parents, from two different perspectives. First, they are likely to encourage an activity for the teenagers such as this business is. Second, they could be targeted for customized services, more expensive, such as particular photo taking (taking pictures at family parties, at other activities, of particular persons etc.).
V. Strategy and Implementation
The strategy will be based both through the sale of the product through the company's own website and through...
The photos can also be promoted through exhibitions organized by the school in cooperation with Snappysnaps, exhibitions where the photos can also be sold.
An important part of the strategy will need to determine how a larger number of participants from the school can be included. A way to do this is include as a school requirement that every student provides a minimum number of photos for the program. These photos can then be used with Snappysnaps or on the company's website. This would also mean that the students can receive school credit for their activity.
Another important aspect of the implementation process is the marketing and advertising campaign that the company will need to have in order to promote its product. Today, in the online business environment, this can be done without investing an important sum of money into the venture. For this, the company will use social networks such as Facebook, Twitter or Flickr to publish its photos, share them with other users (with the respect for copyright) and advertise the fact that these can be purchased either on the company's website or by buying a product from Snappysnaps.
