Smart Cars Re: The Smart Term Paper

PAGES
2
WORDS
687
Cite

Because of its hip European style, its environmentally-conscious image, its fuel economy, and its novelty, the Smart Car will appeal to a large segment of American consumers.

Proposals for marketing the Smart Car in the United States:

The Smart Car will appeal mostly to consumers in urban and semi-suburban areas. Therefore, marketing should be targeted at that segment of the population.

I have no recommendations for product adaptations to the two-seater Smart Car. However, I strongly recommend that Daimler-Chrysler introduce the SUV model of the Smart Car because of the American obsession with the SUV. The SUV Smart Car will appeal to Americans who don't want the stigma of driving an SUV but who at the same time need the extra space.

The Smart Car will appeal to all ages and genders but will be best marketed toward well-educated consumers, college students, and persons of a liberal political philosophy.

The Smart Car will not appeal to persons who live in rural areas.

In advertisements,...

...

One of the Smart Car's most astonishing features is its relative roominess compared with its external appearance. Also, the interior of the Smart Car is futuristic and visually appealing.
When marketed correctly, the Smart Car will be an astounding success in the United States just as it is in Europe. American consumers are seeking for inexpensive alternatives to larger cars. Moreover, many Americans do not want to drive SUVs because of environmental concerns. The Smart Car is also a novel automobile with an eye-catching look. Its appearance, its convenience, and its price tag make it appeal to a wide range of consumers, spanning age and gender as well as income level. However, we should take care to market the Smart Car mainly to urban dwellers.

Works Cited

Llanos, Miguel. "Europe's 'smart' cars coming to U.S. -- in 2 sizes." MSNBC. Aug 31, 2004. Retrieved Nov. 8, 2005 at http://www.msnbc.msn.com/id/5217861/

Smart USA. Retrieved Nov. 8, 2005 at http://www.usa.smart.com/brand/index.html

Sources Used in Documents:

Works Cited

Llanos, Miguel. "Europe's 'smart' cars coming to U.S. -- in 2 sizes." MSNBC. Aug 31, 2004. Retrieved Nov. 8, 2005 at http://www.msnbc.msn.com/id/5217861/

Smart USA. Retrieved Nov. 8, 2005 at http://www.usa.smart.com/brand/index.html


Cite this Document:

"Smart Cars Re The Smart" (2005, November 08) Retrieved April 25, 2024, from
https://www.paperdue.com/essay/smart-cars-re-the-smart-70012

"Smart Cars Re The Smart" 08 November 2005. Web.25 April. 2024. <
https://www.paperdue.com/essay/smart-cars-re-the-smart-70012>

"Smart Cars Re The Smart", 08 November 2005, Accessed.25 April. 2024,
https://www.paperdue.com/essay/smart-cars-re-the-smart-70012

Related Documents

Car Brake Case Study Hello. Imagine case: You work a car brake company. You invention customers launched. The product brake light indicator shows strength brake. Red strong, yellow medium, blue low brake. Please following: -Evaluation: Evaluate concepts-based consumer reactions, firm characteristics market opportunities, select winning concept Car brake company case study Cars are growing increasingly 'smart.' Some industry-watchers even believe that the cars commonly driven in the future may even 'park themselves.' It

Key Success Factors in the Global Auto Rental Industry Pursuing increasingly higher levels of inventory optimization and logistics performance will continue to reduce operations costs for low-cost car rental providers globally (Fink, Reiners, 2006). Operational efficiency that can reduce the cost per hour rental can be so significant it offsets the costs of gasoline over time as well. Second, for any company to succeed in the global auto rental market, the focus

Lotus Rental Car's CFO feasibility adding alternative fuel vehicles fleet The problem of switching to a more fuel efficient car, especially ones that are considered non-polluting will arise for all tourist and individual car owners. The reason is the rising cost of fossil fuels and the actions of environmentalists and other powers that try and curb the use of fossil fuels and cars in many places. While the operators have

Electric car has recently become a viable alternative for the average consumer. Along with hybrid vehicles, most manufacturers offer some type of alternative fuel vehicle in their product line. The feasibility that alternative vehicles will replace combustion engines, however doesn't appear to be happening anytime soon. This raises the question that will be explored in this paper, of whether or not electric cars are a real industry or merely greenwash

Play We're Heading Down to
PAGES 10 WORDS 2745

The strangeness of the judicial system whereby confession lead to freedom and truth lead to death was accurate in spirit in the Miller play, as were some aspects of the accusations, such as favoring older women to accuse and pressing one man to death for a refusal to enter a plea beneath heavy stones. According to the PBS documentary "Secrets of the Dead," the real origin of the hysteria in

Pro Electric Cars
PAGES 6 WORDS 1660

The Electric Revolution Shaping a Sustainable Future Introduction In recent years, the automotive industry has seen a significant shift towards sustainability and environmental consciousness, and one of the most prominent developments in this regard is the widespread adoption of electric vehicles. Pro electric cars, also known as electric vehicles (EVs), have gained immense popularity due to their numerous environmental and economic benefits. Unlike traditional gasoline-powered vehicles, electric cars are powered by electricity