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This may explain why the Internet also has been shown an addictive capacity to focus viewer's attention for extended period of time even to the point of ignoring the user's other needs (Block 2008, p.308). Contrary to expectations an 'eye-tracking' research study found online readers read 77% of available content while broadsheet newspaper readers read an average of 62%, and tabloid readers about 57% (Goldsmith 2007). Online readers were less methodical in their approach to text, but although their eye jumped around more than their print counterparts, their less 'linear' approach to absorbing content heightened awareness and retention (Goldsmith 2007). This suggests that what we absorb online may make a viscerally strong impression, for good or for ill. Even students with Attention Deficit Hyperactivity Disorder who have trouble with routine tasks of daily life show focused attention when confronted with many video games and computer applications, because, researchers believe, that such repetitive applications stimulate the pleasure-seeking areas of the brain (Brown 2007).
As society changes and grows increasingly connected through technology, individuals are exposed more and more to the compelling format of online media. Violent or other simulative content absorbed on the Internet, including sexual content and online gambling, may have the power to shape the personality through social modeling,...
The ease with which one can engage in behavior online, the neurological stimulation that encourages the brain to retain and repeat as well as receive internal motivational satisfaction for doing so may make online social modeling especially dangerous.
Works Cited
Block, Jerald J. (2008). Issues for DSM-V: Internet addiction. The American Journal of Psychiatry. 165(3): 306-7. Retrieved March 18, 2009, from ProQuest Medical
Library database. (Document ID: 1440637631).
Boeree, George. (2006). Albert Bandura. Personality Theories. Retrieved March 18, 2009 at http://webspace.ship.edu/cgboer/bandura.html
Brown, Thomas E. (2007, Summer). A new approach to attention deficit disorder. Best of Educational Leadership 2006-2007. 64: 22-27. Retrieved March 18, 2009 at http://www.makassed.org.lb/Article/a%20New%20Approach%20to%20Attention%20Deficit%20Order.pdf
Belinda Goldsmith. (2007, March 31). Web news readers have greater attention span: Study.
Reuters. Retrieved March 18, 2009 at http://www.reuters.com/article/technologyNews/idUSL292443320070331
Murray, John P. (2001, October 1). TV violence and brainmapping in children.
Psychiatric Times. 18. 10. Retrieved March 18, 2009 at http://www.psychiatrictimes.com/display/article/10168/54801
Works Cited
Block, Jerald J. (2008). Issues for DSM-V: Internet addiction. The American Journal of Psychiatry. 165(3): 306-7. Retrieved March 18, 2009, from ProQuest Medical
Library database. (Document ID: 1440637631).
Boeree, George. (2006). Albert Bandura. Personality Theories. Retrieved March 18, 2009 at http://webspace.ship.edu/cgboer/bandura.html
Brown, Thomas E. (2007, Summer). A new approach to attention deficit disorder. Best of Educational Leadership 2006-2007. 64: 22-27. Retrieved March 18, 2009 at http://www.makassed.org.lb/Article/a%20New%20Approach%20to%20Attention%20Deficit%20Order.pdf
Reuters. Retrieved March 18, 2009 at http://www.reuters.com/article/technologyNews/idUSL292443320070331
Psychiatric Times. 18. 10. Retrieved March 18, 2009 at http://www.psychiatrictimes.com/display/article/10168/54801
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