Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Summary
There is no question that social media has changed the world in many ways. In the business world, that means that using social media as a public relations and advertising artform has now become the norm. However, one needs to understand that doing so must be done carefully. There is a way to do it and a way not to do it. This means using humor, pizzazz and deftness when using the medium. However, going too far with joke sand otherwise being tone deaf when it comes to ne market is less than wise. It takes someone that understands that social marketplace in terms of what works, what does not and why. A good many of the people that make use of the medium are on the younger side. However, even some people in the Generation X and Baby Boomers know the score.
One has to understand that social media is one of the new advertising mediums. Physical newspapers, magazines and radio are certainly not “dead” when it comes to advertising. Television and other more dated technologies and options also still work, if done correctly. However, social media and other modern electronic are more efficient, less costly and more targeted than the prior forms of advertising and public relations just mentioned. The other side of that proverbial coin would be that mistakes and miscues travel a lot further. Even if one thinks that they know where the line between humor and “egg on the face” happens to be, that simply might not be true. The SWOT and literature review contained in the main report helps to illustrate the options that exist, what is best to do, what is best to avoid and the other lessons that should be learned when it comes to the social media sphere. As indicated in the report, the lesson to be learned will center on how they apply to the hospitality industry. There are commonalities between that industry and others. However, there are unique lessons and applications that the hospitality industry must know.
social media of hotel industry influence consumer purchasing behavior 24/09/2015 Prominent examples of social media Business Use of Social Media Social media and consumer purchasing Role of Social media in Advertising and Marketing Social Media Marketing Evidence of importance of Social Media Marketing Impact of Social Media Marketing on Consumer Purchasing Behavior The Herding Effect Theory of Social Impact Social Media Influence Factors on Consumers Social Media in the Hotel Industry Social media and Thailand Hotels Approaches to Methodology Outline of research Method Sample
This focus on the positive benefits of consumer word of mouth behaviour is a natural tendency. I certainly like to think that positive comments have a greater impact on my decisions than negative comments. In fact, the respondents to the survey reported that the two factors that had the biggest impact on their airline choices were comparison-shopping on the Internet (38%) and personal recommendations from an acquaintance on Facebook
Effects of CRM on the Hospitality Industry At a very strategic level, CRM has made the hospitality industry much more attuned to the preferences, wants and needs of guests. It has also created a more responsive industry by capturing the needs of customers more efficiently and economically than was ever possible before. Specific areas that have changed the most include more of a focus on making multichannel strategies, from websites to
Ethics and security concerns Despite the fact that the internet is a tool that cannot be outdone by any other when it comes to publicity of any business, there are risks and security threats and breaches that come alongside especially the hotel and accommodation industry. Various government regulations on the hospitality industry have a dramatic effect on the internet and its usability in the hotel industry. The governments achieve this by introducing
Brazil Hospitality and the 2014 World Cup Brazil is in 2014 expected to host an estimated 50,000 soccer fans from all over the globe. The event is to last for four weeks. The fans are expected to stay in the hotels, eat in restaurants, shop and visit Brazil's many attractions. Hosting an event of this magnitude is a challenge especially for a developing economy like Brazil. However, with careful planning the
Indeed, neither weather nor economy concerns appear to have deterred travelers to the event, a trend that is apparent for festivals across the world, as mentioned above. The Essence Music Festival runs for three days and includes features such as entertainment activities and seminars at the Convention Center during the day, while the nights are punctuated by concerts. It started in 1995 in celebration of Essence magazine's 25th anniversary. In